MarTech Committee Meeting: Find Your Perfect Partner - Advanced Sourcing Strategies for MarTech
This event is over.
I. Welcome & Introductions
John Hardy, SVP, MarTech, ANA
II. Committee Overview
III. Beyond Procurement: Strategic Vendor Selection for Long-term MarTech Success
Selecting the right marketing technology partners is more than a procurement exercise—it’s a strategic decision that impacts operational effectiveness, innovation, and long-term success. This session features an expert panel sharing best practices on vendor evaluation, due diligence, and aligning selection with business objectives. Attendees will gain insights into how leading organizations build partnerships that strengthen capabilities and streamline operations.
Be ready to share your own experiences—this is a collaborative opportunity to exchange practical lessons learned in buying and implementing marketing technology.
IV. Roundtable Discussion with Q&A
V. Closing Remarks, What's Next?
Panel Moderator
John Hardy, Senior Vice President Marketing Technology, ANA
Panelists
Liana Cave, Head of Marketing Technology, Dell
Liana Cave is an accomplished marketing technology leader with deep expertise in content orchestration, DAM/MAM systems, and digital asset strategy. As Head of Marketing Technology at Dell, she oversees the platforms and workflows that enable Dell’s marketing teams to deliver consistent, relevant, and scalable content across channels. With over fifteen years in the digital content space, Liana has driven transformation through technology, metadata strategy, and cross-functional collaboration. Known for balancing technical precision with creative vision, she excels at turning complex systems into everyday tools that amplify brand storytelling and improve customer experience.
Kelly Kennedy, Chief Revenue Officer/Advisor, The Daruma Group
Kelly Kennedy is an accomplished Chief Revenue Officer with over 20 years of experience driving growth and innovation in marketing technology and digital services. She has played a pivotal role in scaling companies, leading to on average, 40% year-over-year revenue growth and 95% client retention rate. Recognized as one of the Top 25 Cloud Computing Executives of 2024, Kelly excels in developing and executing sales strategies that enhance client engagement, foster strategic partnerships, and expand market reach. A proven leader in building high-performing teams, Kelly’s expertise lies in driving enterprise sales, refining go-to-market strategies and introducing solutions that meet evolving client needs. With a passion for fostering organizational growth, Kelly has consistently delivered significant results, exceeding shareholder expectations. She now offers CRO consulting as The Daruma Group, helping B2B SAS and data companies to drive improved results.
Rachel Dauenbaugh, Director in Marketing Transformation Practice, PwC