Clarifying Your Marketing Message - Virtual
Seats are limited and confirmation of attendance will be required in advance of the session.
If you have an excellent product or service, but sales and leads just aren't where you want them to be, you might be suffering from unclear messaging. Where messaging is unclear, customers can't really understand how you or your product can help them -- and you risk losing those leads to competitors with better messaging.
Clarifying your message begins with your brand story. In this interactive and engaging virtual workshop, you will learn a proven storytelling framework that helps you create that clear message customers can respond to – whether your brand is five days old or five decades old. Participants will learn how to clarify their marketing message, so customers listen – and buy – using the power of story.
Participants will learn how to tell a compelling story through their messaging and leave with actionable concepts and tools they can immediately apply to real world situations. The workshop provides practical frameworks and models to understand and optimize story telling strategy to enhance overall customer experience build brand equity and drive better engagement and sales.
Target Audience
This workshop is for anyone, at any level, who is involved in the development of marketing. It is a great introduction for those new to the creative process and a welcome refresher for seasoned professionals.
Download the full benefits here
- Welcome, Introduction & Overview (5min)
- Clarifying Your Message with Story (20min)
- How Story Works (20min)
- Creating Your BrandScript (30min)
- BREAK (10min)
- Defining an Aspirational Identity - Start at the End (20min)
- The Character with a Problem (20min)
- BREAK (10min)
- Be the Guide & Give Them a Plan (20min)
- The Call to Action and The Results (30min)
- Summary - Activation (5min)
when
Start: Wednesday, July 22, 2026 at 2:00pm
End: Wednesday, July 22, 2026 at 5:00pm
WHERE
Registration Pricing
| Client-Side Tier | Platinum Tier | Gold Tier | Silver Tier | Nonmember | |||||
|---|---|---|---|---|---|---|---|---|---|
| Registration | |||||||||
| Clarifying Your Marketing Message - Virtual | Client-Side Tier $0 | Platinum Tier $0 | Gold Tier $199 | Silver Tier $299 | Nonmember $399 | ||||
Instructors
Mary Czarnecki
An influential speaker and consultant, Mary Czarnecki is a trusted advisor to professionals who want to make their message matter in an increasingly distracted world. She helps both teams and individuals use the art of storytelling for personal and professional success.
Leveraging her experience in marketing and strategy roles with Johnson & Johnson, WebMD, and Accenture, Mary now works with market-leading brands and business leaders, helping them break through the noise and tell their stories with confidence.
As a top-rated Faculty Instructor at the Association for National Advertisers, Mary has trained thousands of professionals on a wide range of topics, including brand storytelling, effective communication, and creative brief writing.
Mary is a Business Made Simple/StoryBrand Certified Coach and earned her MBA and Master of Environmental Management from Yale University and her BA from Princeton University. She’s the host of the Sticky Note Marketing Podcast, co-owner of The Joel Palmer House Restaurant, and resides in Oregon’s Willamette Valley.