Marketing Operations and Transformation Forum

I. WELCOME REMARKS AND INTRODUCTION (11:00 – 11:10a.m. ET)

II. SHOW-AND-TELL: MARKETING OPERATIONS TEAM SIZE AND STRUCTURE (11:10 – 11:45a.m. ET)
In this interactive panel discussion, several forum members will step forward to share an overview of their marketing operations team size, structure, and responsibilities to support the marketing organization.

Featuring marketing operations teams from the following companies:
Cummins
Lenovo
Sherwin Williams
University of Phoenix
US Bank

More to be announced soon!

III. KIA AMERICA: BUILDING CROSS-FUNCTIONAL TEAMS TO SUPPORT LAUNCH CAMPAIGNS (11:45a.m. – 12:20p.m. ET)
An efficient process, sophisticated technology stack, and actionable customer data are all useless without putting your people in the best position to succeed. That is what has made Megan Gillam and her marketing operations team at Kia America so successful. For large-scale launch campaigns, the marketing operations team at Kia creates bespoke cross-functional teams fit for purpose. Here, Megan will explain her approach to organizational design based on campaign needs.

Speaker:
Megan Gillam, Director, Marketing Operations & Brand Strategy – Kia America

IV. BREAK (12:20 – 12:25p.m. ET)

V. ZOETIS: TURNING HEADWINDS INTO MOMENTUM (12:25 – 1:00p.m. ET)
Zoetis’ unique product lines across B2C and B2B each demand a distinct marketing approach. Despite the individual challenges and opportunities of each brand, the role of marketing operations is to establish standards that allow each brand team an equal opportunity at success. This has been Clint Mefford’s mission as director of marketing operations at Zoetis, and a principle he’s instilled in his marketing operations teams. Learn how to manage a house of brands as a marketing operations leader.

Speaker:
Clint Mefford, Director of Communications & Marketing Operations, US Livestock – Zoetis