Multicultural & Inclusive Marketing

INCLUSIVE MARKETING IN ACTION: TURNING STRATEGY INTO LASTING IMPACT

11:00 AM - 11:15 AM | Welcome & Opening Remarks
Featuring Bernice Veloz

11:15 AM - 11:40 AM | Guided Member Networking
Featuring Gilbert Dávila, Lanae Williamson and Susette Brooks

11:40 AM – 12:20 PM | In the Spotlight: Inclusive Marketing at Penguin Random House
Featuring: Susette Brooks

An inside look at how one of the world’s leading publishers is transforming its approach to inclusive marketing. Susette will share the journey of building the company’s inclusive marketing practice from the ground up, highlight key tools and resources developed to support more inclusive campaigns, and showcase compelling past and present work that reflects the evolution of their brand voice. Expect a thoughtful conversation rich with practical insights and creative inspiration.

12:20 PM - 12:50 PM | Discussion: ANA’s Inclusive Marketing Practice Strategy Framework
Featuring Christine Guilfoyle, Elliot Lum and Bernice Veloz

A discussion on the ANA’s Inclusive Marketing Practice Framework, a strategic model designed to guide brands in operationalizing inclusivity across their marketing ecosystem. Together, we’ll explore four foundational pillars that underpin this work:

• Insights Leadership: Building unparalleled capabilities to generate actionable insights across gender, race/ethnicity, sexual orientation, ability, and socio-economic status.
• Creative Excellence: Defining and scaling best-in-class inclusive creative practices that drive authenticity and impact.
• Media Transformation: Championing investment in media platforms that are owned, operated, and created to authentically serve multiculturural and inclusive communities, helping to reshape the media landscape.
• Measurement Authority: Standardizing audience measurement with transparent metrics that tie inclusive efforts to business results.

12:50 PM - 1:00 PM | Closing Remarks & Next Steps
Featuring Bernice Veloz