Multicultural & Inclusive Marketing
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INCLUSIVE MARKETING IN PRACTICE: REFLECTIONS AND ROAD MAPPING WHAT COMES NEXT
11:00 AM – 11:10 AM | Welcome & Opening Remarks
Featuring Bernice Veloz
11:10 AM – 11:20 AM | Guided Member Networking
Featuring Gilbert Dávila, Lanae Williamson and Susette Brooks
11:20 AM – 11:25 AM | 2025 ANA Multicultural & Inclusive Marketing Benchmarking Study
Featuring Elliot Lum, Lanae Williamson and Susette Brooks
Brief update and discussion on next steps for the ANA Multicultural & Inclusive Marketing Industry Benchmark Study including link for committee members to complete the survey.
11:25 AM – 11:40 AM | 2025 ANA Multicultural & Inclusive Marketing Conference and Awards Recap
Featuring Bernice Veloz, Gilbert Dávila and Susette Brooks
- Highlights and takeaways from the 2025 ANA Multicultural and Inclusive Marketing Conference
- Reflections on the 2025 ANA Multicultural and Inclusive Marketing Excellence Award winners
11:40 AM – 12:10 PM | In The Spotlight: Best in Show Winner of the 2025 ANA Multicultural & Inclusive Marketing Excellence Awards
Featuring Josh Loebner
An inside look at the 2025 Best in Show winning work from the Tennessee Department of Tourist Development and VML. Josh Loebner will share how Tennessee Sound Sites elevated accessibility through creativity and inclusive design by transforming standard alt text into poetic songwriter crafted descriptions inspired by the state’s musical legacy, including contributions from Dolly Parton and Kix Brooks. This conversation will highlight how disability centered design powered this campaign, the impact it created, and how reimagining accessibility can unlock deeper cultural connection and storytelling in tourism and beyond.
12:10 PM – 12:25 PM | Year End Reflections and 2026 Planning
Featuring Bernice Veloz, Gilbert Dávila, Lanae Williamson and Susette Brooks
- Review of committee progress and wins from 2025
- Discuss priorities, opportunities and areas of focus for 2026
12:25 PM – 12:30 PM | Closing Remarks & Next Steps
Featuring Bernice Veloz