AI Essentials for Marketers Certificate Program (Microlearning)

The AI Essentials for Marketers Certificate Program is a 90-minute self-paced online certificate program, comprised of six courses, developed to equip marketers to use generative AI throughout the marketing campaign lifecycle. During this certificate program, you’ll learn the skills needed to harness generative AI for enhanced creativity, efficiency, and insight.

Learning Experience

This program includes singularly focused and application-based microlearning courses. They are interactive and provide real-world practitioner-led experience.

Who is this Certificate Program For?

Junior- to mid-level marketers who are getting started using generative AI for their marketing
Senior-level marketers who need to share with their teams when, how, and why to use generative AI in their work

Certificate Program Outline

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Course: Understanding Generative AI

Ready to dive into generative artificial intelligence (AI)? This brief course is designed to help you understand generative AI and how marketers can utilize and benefit from it.

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Course: Using AI-Driven Research to Enhance Marketing Strategies

In this course, you’ll explore how generative artificial intelligence (AI) can automate and enhance market research processes for more accurate and timely insights that inform marketing strategies.

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Course: Brainstorming Campaign Ideas With Generative AI

Through this course, you’ll gain an understanding of how generative artificial intelligence (AI) can be used as a brainstorming partner to generate innovative marketing campaign ideas, themes, and concepts.

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Course: Creating Multi-Channel Content With Generative AI

As you progress through this course, you’ll learn how generative artificial intelligence (AI) can be used to transform the creation of digital marketing content across multiple channels.

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Course: Improving Marketing Content With Generative AI

This microlearning course aims to improve how you utilize generative AI to enhance your content strategies, driving better engagement and achieving superior marketing results.

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Course: Leveraging Generative AI for Data Analysis of Marketing Results

This course focuses on leveraging generative AI for rapid data analysis, enabling marketers to extract actionable insights from large datasets.

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Assessment: AI Essentials for Marketers Certificate Program

Estimated Length of Completion

Approximately 90 minutes. This timing reflects basic run time, but seat time varies by user and could be significantly longer.

Note: When you register for a Certificate or Certification Program, you will automatically be registered for all the Courses listed in the program. All Courses in the Program will only be available through the Certificate or Certification Program listed in your Enrollments on the learning portal where you access your on-demand training. You will not see the individual Courses listed in your Enrollments on the learning portal, nor will you be able to register for them individually once enrolled in a Certificate or Certification Program that includes them.

Registration Pricing

	Client-Side Tier	Platinum Tier	Gold Tier	Silver Tier	Nonmember
Registration
Registration	Client-Side Tier $0	Platinum Tier $0	Gold Tier $59	Silver Tier $89	Nonmember $119

Instructors

Greg Kihlstrom

Principal
The Agile Brand

Greg Kihlström is a best-selling author, speaker, and entrepreneur who serves as an advisor and consultant to top companies on marketing technology, marketing operations, and digital transformation initiatives. He has worked with some of the world’s top brands, including Adidas, Coca-Cola, FedEx, HP, Marriott, Nationwide Insurance, Victoria’s Secret, and Toyota.

He is a multiple-time Co-Founder and C-level leader. Greg led his digital experience agency to be acquired in 2017, successfully exited the HR technology platform provider he co-founded in 2020, and led a SaaS startup to be acquired by a leading-edge computing company in 2021. He currently advises and sits on the Board of a marketing technology startup.

Greg has written over 20 books on marketing and marketing technology. He executive produces eight business and marketing-related podcasts and hosts three, including the award-winning The Agile Brand with Greg Kihlström, in which he discusses marketing technology and its role in the customer experience with some of the world’s leading experts and leaders. The Agile Brand with Greg Kihlström is in its 7th year and top 10 on Apple’s U.S. marketing charts with over 600 episodes and millions of downloads.

Greg is a contributing writer to MarTech, CustomerThink, and CMSWire, and has been featured in publications such as Advertising Age, Business Insider, Financial Times, Forbes, and The Washington Post. Greg was named #1 on the Top Global Marketing Thought Leaders list by Thinkers 360, one of ICMI’s Top 25 CX Thought Leaders two years in a row, and a DC Inno 50 on Fire as a DC trendsetter in Marketing. He has also participated as a speaker at global industry events and guest lectured at prominent universities and colleges.