Agile Marketing Certificate Program

The Agile Marketing Certificate Program is a six-hour self-paced online certificate program, comprised of four courses, developed for marketers to understand the principles, tools, and approaches of Agile Marketing. Led by an industry expert, best-selling author, and keynote speaker with 20+ years in the marketing technology and customer experience profession for Fortune 500 companies, this certificate program will help marketers apply Agile principles to their marketing efforts and their teams implementing them.

Learning Experience

This program includes courses with fully interactive multi-media formats. Active participation is required and includes knowledge checks, activities, assessments, and resources/tools.

Who is this Certificate Program For?

The Agile Marketing Certificate Program is for marketing executives and professionals that want to understand how to implement Agile principles within their marketing to increase their effectiveness, including:

• CMO and Marketing Leadership
• Marketing Management
• Marketing Team Members

Certificate Program Outline

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Course: Introducing Agile Marketing

Most organizations struggle to keep up with the pace of change, whether that is consumer behaviors, the rate of technological advancement, or other movements in the market. An approach based on Agile principles helps marketers within an organization maintain the ability to adapt to changes, learn from continual testing, yet still maintain a focus on their overall goals. This course will provide marketers with essential knowledge and tools that they can use to begin implementing Agile marketing within their organizations.

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Course: Practicing Agile Marketing

While many organizations may embrace the philosophy of a more iterative, Agile approach, they struggle to implement the methods, processes, and roles that unlock its true benefits. Using frameworks such as Scrum, which is built upon Agile principles, can enable marketing teams to be more efficient, and effective, and provide opportunities to learn and improve more quickly. The approach outlined in this course was created to help marketers take Agile principles and the related Scrum framework to create better ways of approaching marketing.

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Course: Agile Marketing in Collaborative Environments

Why are some organizations better able to adapt to changing consumer and external market conditions than others? The ability to be Agile in approaches from marketing to customer experience and beyond allows brands to anticipate and adapt to rapidly shifting internal and external needs. Agile organizations set themselves up to learn quickly and evolve as needed, in a climate of continuous change and improvement and allow teams that frequently work together, such as marketing, technology, and others, to collaborate and achieve greater success. While the goals of customer growth and increased revenue remain constant, the methods and approaches of reaching those goals adapt as conditions demand. The approach outlined in this course was created to help marketers enable their organizations to become more Agile and encourage cross-team collaboration using Agile principles and approaches.

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Course: Utilizing Agile to Improve Marketing & Digital Transformation

With a foundation of Agile principles and an Agile marketing approach, organizations can move more quickly and achieve greater transformation with a stronger focus on customer experiences. Adaptive approaches with continuous feedback loops and iterative methods allow advanced types of marketing to be more effective and efficient. These include increased personalization, customer journey orchestration, and increased use of machine learning and next-best-action approaches. The approach outlined in this course was created to help marketers take advanced steps toward omnichannel, 1:1 personalization, and next-best-action approaches to the customer experience.

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This certificate program includes an assessment and certificate of completion.

Estimated Length of Completion

Approximately 6 hours. This timing reflects basic run time, but seat time varies by user and could be significantly longer.

Note: When you register for a Certificate or Certification Program you will automatically be registered for all the Courses listed in the Program.  All Courses in the Program will only be available through the Certificate or Certification Program listed in your Enrollments on the learning portal where you access your on-demand training. You will not see the individual Courses listed in your Enrollments on the learning portal, nor will you be able to register for them individually once enrolled in a Certificate or Certification Program that includes them.