Brand Activations That Drive Results
Today’s consumers are harder to reach — and harder to impress. With audiences increasingly tuning out traditional advertising, brands must find fresh, impactful ways to connect, inspire action, and earn lasting loyalty. This course equips marketers with the skills to plan and deliver brand activations that generate buzz, create shareable experiences, and drive measurable business results.
You’ll use a practical Brand Activations Planner to design a campaign you can bring back to your organization and implement right away. We’ll explore the key activation platforms — brand experiences and events, sponsorships and cause marketing, content and influencer marketing, and promotions — and dig into the principles and best practices behind each.
Through a mix of strategy, case studies, and hands-on planning, you’ll learn how to create activations that cut through the noise and convert attention into action. By the end of the course, you’ll have a ready-to-use plan and a set of techniques to deliver creative, cost-effective activations that build your brand and impact your bottom line.
Learning Experience
This is a multi-media format course and is fully interactive. It provides real-world practitioner-led learning. Active course participation is required and includes knowledge checks, activities, assessments, and resources/tools.
Who is this Course For?
- Marketers at all levels who want to go beyond traditional marketing
- Those working in brand activations looking for new ideas and inspiration
Learning Objectives
- How to bring your brand to life across multiple channels
- How to stand out and make the most of your activation budget
- What drives success in today’s brand activations
- How to measure and implement activations
- How to build a practical activation plan that you can use right away
Find out what you'll learn from instructor Simon Bradley in the video below.
Estimated Length of Completion
Approximately 80 minutes. This timing reflects basic run time, but seat time varies by user and could be significantly longer.
Download the full benefits here
This course was last updated on October 13, 2025.
Registration Pricing
| Client-Side Tier | Platinum Tier | Gold Tier | Silver Tier | Nonmember | |||||
|---|---|---|---|---|---|---|---|---|---|
| Registration | |||||||||
| Registration | Client-Side Tier $0 | Platinum Tier $0 | Gold Tier $49 | Silver Tier $79 | Nonmember $99 | ||||
Instructors
Simon Bradley
Founder, Simon Bradley Marketing
Simon is a senior marketing leader and founder of Simon Bradley Marketing, which provides hands-on expertise and practical support to marketing organizations through project sprints, consulting and training. He has extensive client-side experience with brands like Virgin Atlantic Airways, VisitBritain, the New York Knicks, The Radio City Rockettes and Madison Square Garden. At Virgin Atlantic, Simon led the airline’s U.S. marketing across twelve markets and was responsible for building the brand, e-commerce, B2B marketing and CRM. At The Madison Square Garden Company, he was responsible for marketing strategy and consumer engagement and worked across a broad portfolio of world class brands.
Simon has been based in the U.S. for the last 14 years and has also led marketing teams across the world including the U.K., Canada, Sweden, Denmark, Norway, Finland, Brazil and Mexico. In addition to working with a broad range of clients, he is also an Adjunct Professor at New York University and leads Master’s programs in Digital Marketing and Integrated Marketing.
Born and educated in the U.K., he graduated in History from Bristol University and followed this with Tourism Management and Chartered Institute of Marketing Graduate diplomas.