Integrating Across the Customer Decision Journey

Lack of insight into the customer’s decision-making process leads to missed opportunities and marketing inefficiency. Knowing why, when, how, and where customers engage with your category is essential for brands that want to interact with customers throughout their decision journey. In this course you will learn how to create customer-focused, integrated marketing campaigns by breaking down silos and connecting with your customers where it matters most.

This course is limited to ANA members only.

Learning Experience

This is a multi-media format course and is fully interactive. It provides real-world practitioner-led learning. Active course participation is required and includes knowledge checks, activities, assessments, and resources/tools.

Who is the Course For?

Junior, middle and senior marketing levels – all those who manage marketing communications and want to learn how to generate effective message and touch point integration.

Learning Objectives

1. Learn how to develop a customer decision journey (CDJ) to engage at influential moments
2. Learn about the key touch points across the CDJ
3. Learn how to determine messaging for each stage of the CDJ
4. Learn how to overcome integrated marketing communication (IMC) barriers through an optimized process
5. Understand how an integrated, insight-driven campaign builds efficient and effective customer connections to brands

Estimated Length of Completion

Approximately 2.0 hours. This timing reflects basic run time, but seat time varies by user and could be significantly longer.

Download the full benefits here