Five Minutes to Journey Mapping Your CX Design Success (Microlearning) | School of Marketing | ANA

Five Minutes to Journey Mapping Your CX Design Success (Microlearning)

This five-minute microlearning course will explore how to design differentiated, memorable customer experiences by applying the I.D.E.A. framework.

Learning Experience

This is a multi-media microlearning course that provides real-world practitioner-led experience and is interactive.

Who is this Course For?

    • Customer experience, marketing, and service professionals seeking practical tools to understand customer needs, map journeys, and design differentiated experiences
    • Leaders and managers aiming to improve retention, strengthen loyalty, and elevate organizational CX using simple, actionable frameworks

Learning Objective

    • In this course, you will learn to apply the I.D.E.A. framework for customer experience design to uncover insights, address gaps, and elevate signature moments.

Find out what you’ll learn from this course in the video below.

 

Estimated Length of Completion

Approximately 5 minutes.

Download the full benefits here

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Nonmember
Registration
Registration Client-Side Tier $0 Platinum Tier $0 Gold Tier $19 Silver Tier $29 Nonmember $39

Instructors

trainer

Stan Phelps

Stan Phelps, CSP® is the founder of StanPhelpsSpeaks.com, a consultancy that works with organizations to win the hearts of their customers and employees. Prior to becoming an author/speaker, Stan held leadership positions at IMG, adidas, PGA Worldwide Golf Exhibitions, and Synergy. At Synergy, he helped create brand experiences for leading brands such as KFC, Walmart, M&M’s, and Starbucks. His work today is focused on the value of customer experience as a competitive differentiator and the importance of employee engagement in building a strong corporate culture.

Stan is a TEDx Speaker, the author of 18 books, and a former Forbes contributor. He has taught as an adjunct professor of marketing at New York University and Manhattanville College. He is a Certified Speaking Professional and Virtual Master Presenter. Stan has a JD/MBA from Villanova University and a Certificate in Achieving Breakthrough Service from Harvard Business School. He lives in Cary, North Carolina with his wife Jennifer and two teenage boys Thomas & James.