Five Minutes to Marketing Measurement Success (Microlearning)
Learn how to apply a measurement framework to develop comprehensive marketing measurement for campaigns and other initiatives.
Learning Experience
This singularly focused and application-based microlearning course is interactive and provides real-world practitioner-led experience.
Who is this Course For?
- Marketers tasked with measuring the effectiveness of campaigns and initiatives
- Marketing leaders responsible for the success of marketing efforts
Learning Objective
- In this course, you will learn how to apply a measurement framework to your marketing activities to better understand the outcomes of your efforts
Find out what you’ll learn from this course in the video below.
Estimated Length of Completion
Approximately 5 minutes.
Registration Pricing
| Client-Side Tier | Platinum Tier | Gold Tier | Silver Tier | Nonmember | |||||
|---|---|---|---|---|---|---|---|---|---|
| Registration | |||||||||
| Registration | Client-Side Tier $0 | Platinum Tier $0 | Gold Tier $19 | Silver Tier $29 | Nonmember $39 | ||||
Instructors
Greg Kihlstrom
Principal
The Agile Brand
The Agile Brand
Greg Kihlström is a best-selling author, speaker, and entrepreneur who serves as an advisor and consultant to top companies on marketing technology, marketing operations, and digital transformation initiatives. He has worked with some of the world’s top brands, including Adidas, Coca-Cola, FedEx, HP, Marriott, Nationwide Insurance, Victoria’s Secret, and Toyota.
He is a multiple-time Co-Founder and C-level leader. Greg led his digital experience agency to be acquired in 2017, successfully exited the HR technology platform provider he co-founded in 2020, and led a SaaS startup to be acquired by a leading-edge computing company in 2021. He currently advises and sits on the Board of a marketing technology startup.
Greg has written over 20 books on marketing and marketing technology. He executive produces eight business and marketing-related podcasts and hosts three, including the award-winning The Agile Brand with Greg Kihlström, in which he discusses marketing technology and its role in the customer experience with some of the world’s leading experts and leaders. The Agile Brand with Greg Kihlström is in its 7th year and top 10 on Apple’s U.S. marketing charts with over 600 episodes and millions of downloads.
Greg is a contributing writer to MarTech, CustomerThink, and CMSWire, and has been featured in publications such as Advertising Age, Business Insider, Financial Times, Forbes, and The Washington Post. Greg was named #1 on the Top Global Marketing Thought Leaders list by Thinkers 360, one of ICMI’s Top 25 CX Thought Leaders two years in a row, and a DC Inno 50 on Fire as a DC trendsetter in Marketing. He has also participated as a speaker at global industry events and guest lectured at prominent universities and colleges.