Practicing Agile Marketing | School of Marketing | ANA

Practicing Agile Marketing

While many organizations may embrace the philosophy of a more iterative, agile approach, they struggle to implement the methods, processes, and roles that unlock its true benefits. Using frameworks such as Scrum, which is built upon agile principles, can enable marketing teams to be more efficient, effective, and provide opportunities to learn and improve more quickly.

The approach outlined in this course was created to help marketers take agile principles and the related Scrum framework to create better ways of approaching marketing. Led by an industry expert, best-selling author, and keynote speaker with 20+ years in the marketing technology and customer experience profession for Fortune 500 companies, this course will walk you through how to use agile roles and methods within your marketing campaigns and initiatives.

Learning Experience

This is a multi-media format course and is fully interactive. It provides real-world practitioner-led learning. Active course participation is required and includes knowledge checks, activities, assessments, and resources/tools.

Who is this Course For?

This course is for marketing executives and professionals that want to understand how to implement Agile principles within their marketing to increase their effectiveness, including:

    • CMO and marketing leadership
    • Marketing management
    • Marketing team members

Learning Objectives

  1. Sprint Planning and Estimation
  2. Sprints and the Scrum Process
  3. Agile and Marketing Campaigns
  4. Agile and Projects
  5. Incorporating Continuous Improvement

Find out what you will learn from instructor Greg Kihlström in the video below.

Estimated Length of Completion

Approximately 85 minutes. This timing reflects the basic run time, but seat time varies by user and could be significantly longer.

Download the full benefits here

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Nonmember
Registration
Registration Client-Side Tier $0 Platinum Tier $0 Gold Tier $49 Silver Tier $79 Nonmember $99
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Instructors

trainer

Greg Kihlstrom

Principal
The Agile Brand

Greg Kihlström is a best-selling author, speaker, and entrepreneur who serves as an advisor and consultant to top companies on marketing technology, marketing operations, and digital transformation initiatives. He has worked with some of the world’s top brands, including Adidas, Coca-Cola, FedEx, HP, Marriott, Nationwide Insurance, Victoria’s Secret, and Toyota. 

He is a multiple-time Co-Founder and C-level leader. Greg led his digital experience agency to be acquired in 2017, successfully exited the HR technology platform provider he co-founded in 2020, and led a SaaS startup to be acquired by a leading-edge computing company in 2021. He currently advises and sits on the Board of a marketing technology startup.

Greg has written over 20 books on marketing and marketing technology. He executive produces eight business and marketing-related podcasts and hosts three, including the award-winning The Agile Brand with Greg Kihlström, in which he discusses marketing technology and its role in the customer experience with some of the world’s leading experts and leaders. The Agile Brand with Greg Kihlström is in its 7th year and top 10 on Apple’s U.S. marketing charts with over 600 episodes and millions of downloads.

Greg is a contributing writer to MarTech, CustomerThink, and CMSWire, and has been featured in publications such as Advertising Age, Business Insider, Financial Times, Forbes, and The Washington Post. Greg was named #1 on the Top Global Marketing Thought Leaders list by Thinkers 360, one of ICMI’s Top 25 CX Thought Leaders two years in a row, and a DC Inno 50 on Fire as a DC trendsetter in Marketing. He has also participated as a speaker at global industry events and guest lectured at prominent universities and colleges.