Business Skills: Team Effectiveness Certificate Program
The Business Skills: Team Effectiveness Certificate Program is a seven-hour, self-paced, online certificate program comprising five courses, designed to help you foster a team dynamic conducive to achieving organizational goals. Led by leading real-world experts, the program includes courses to help you communicate and collaborate within your team, apply a step-by-step critical thinking process to solve problems, use innovative thinking to drive progress, manage your time effectively, and write and deliver engaging presentations.
Learning Experience
This program includes courses with fully interactive multi-media formats. Active participation is required, and it includes knowledge checks, activities, assessments, and resources/tools.
Who is this Certificate Program For?
Junior- to mid-level marketers who want to enhance their skills needed to work effectively in their teams.
Certificate Program Outline
Download the full certificate program benefits here
Course: Building Teams That Drive Growth
Functional silos and diverse personalities can lead to team frustration, personality clashes, and conflicts that sideline productivity. With the best of intentions, many marketers struggle with how to collaborate, whether working in an office or remotely. Even the most technically skilled individuals must work collaboratively with their colleagues to meet their business objectives. This course will help you understand different working styles, how to be empathetic, and how to communicate effectively with your teammates. Learn how to overcome barriers to collaboration and best practices for conflict resolution. This course provides pragmatic, actionable tools to help your team work together more effectively, whether you’re remote, in the office, or hybrid office-remote.
Download the full course benefits here
Course: Critical Thinking Skills for Marketing Professionals
In today’s business environment, developing critical thinking and problem-solving skills is essential to a marketing professional’s — and their organization’s — success. The ability to think critically to solve problems, leveraging a systematic and repeatable process, sets individuals apart from their peers and makes them sought-after marketers within their organizations. This course will help you avoid the most common mistake professionals make — jumping into solution creation before finding the root cause of a problem and identifying the real problem to be solved. Learn to analyze the situation, identify the problem, design a solution by examining the different ways you can solve the problem, and ultimately achieve a successful outcome. This course provides best practices you can apply to your work experiences through case studies and step-by-step frameworks and toolkits.
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Course: Strategies for Creative Problem Solving
What if you could learn the critical mindsets and skills required to improve your innovation capacity dramatically? What if you could tackle significant real-world challenges your organization faces more creatively? This course is designed to systematically unlock your creative potential and apply it to solving complex problems and seizing new opportunities. You will learn how to think differently through an ideation framework comprised of three core mindsets required to innovate effectively in today’s hyper-competitive environment. You will learn to apply three proven techniques to solve real-world business challenges creatively. You will walk away with a practical toolkit that you can use immediately to boost growth, drive efficiencies, and elevate the customer experience.
Download the full course benefits here
Course: Time Management and Productivity Skills for Remote Professionals
As marketing teams around the globe have transitioned to working remotely, whether it’s “for now or forever,” this transformation has created new challenges when it comes to effective time management and productivity practices that risk impacting overall workflow. The virtual world demands different skills than the face-to-face world, and organizations that educate their teams on the skills needed to thrive in a virtual work environment will create a competitive advantage and enable their workers to produce at their highest capacity while increasing employee satisfaction and talent retention rates. This highly engaging on-demand course shares the essential skills, tools, and frameworks necessary to succeed as an individual team member or team leader to help you thrive in a virtual work environment.
Download the full course benefits here
Course: Time Management and Productivity Skills for Remote Professionals
As marketing teams around the globe have transitioned to working remotely, whether it’s “for now or forever,” this transformation has created new challenges when it comes to effective time management and productivity practices that risk impacting overall workflow. The virtual world demands different skills than the face-to-face world, and organizations that educate their teams on the skills needed to thrive in a virtual work environment will create a competitive advantage and enable their workers to produce at their highest capacity while increasing employee satisfaction and talent retention rates. This highly engaging on-demand course shares the essential skills, tools, and frameworks necessary to succeed as either an individual team member or team leader to help you thrive in a virtual work environment.
Download the full course benefits here
Assessment: Business Skills: Team Effectiveness
Estimated Length of Completion
Approximately 7 hours. This timing reflects basic run time, but seat time varies by user and could be significantly longer.
Courses/topics subject to updates, additions, and substitutions.
The following course in this program was removed on November 24, 2025:
• Nurturing Inclusion in the Workplace
The following course was added on November 24, 2025:
• Presentation Writing and Delivery to Convey, Compel, and Convince
Note: When you register for a Certificate or Certification Program, you will automatically be registered for all the Courses listed in the program. All Courses in the Program will only be available through the Certificate or Certification Program listed in your Enrollments on the learning portal where you access your on-demand training. You will not see the individual Courses listed in your Enrollments on the learning portal, nor will you be able to register for them individually once enrolled in a Certificate or Certification Program that includes them.
Registration Pricing
| Client-Side Tier | Platinum Tier | Gold Tier | Silver Tier | Nonmember | |||||
|---|---|---|---|---|---|---|---|---|---|
| Registration | |||||||||
| Registration | Client-Side Tier $0 | Platinum Tier $0 | Gold Tier $299 | Silver Tier $399 | Nonmember $499 | ||||
Instructors
Dina Shapiro
Founder and Principal
Yorkville Consulting
Dina Shapiro is an award-winning change management consultant, marketing trainer, and author of the book Change Management for Marketers. She uses her deep expertise across disciplines to design insight-driven strategies that are built for measurable adoption. Dina has led marketing and internal change for Citi, Alcoa, Truist, BBDO, and Fortune 500 clients of Yorkville Consulting. She blends the precision of change management with the persuasive power of marketing to create employee experiences that inform, inspire, and move people to act.
Dina teaches Brand Strategy, Digital Marketing, and Real World courses at New York University, where she has been an adjunct professor since 2015, and has six published LinkedIn Learning courses. She earned her MBA from Boston University and BA in Economics from George Washington University. Based in New York, Dina is a member of the Association of Change Management Professionals (ACMP), the Association for Talent Development (ATD), the American Marketing Association (AMA), and New York Women in Communications (NYWICI).
Mary Czarnecki
An influential speaker and consultant, Mary Czarnecki is a trusted advisor to professionals who want to make their message matter in an increasingly distracted world. She helps both teams and individuals use the art of storytelling for personal and professional success.
Leveraging her experience in marketing and strategy roles with Johnson & Johnson, WebMD, and Accenture, Mary now works with market-leading brands and business leaders, helping them break through the noise and tell their stories with confidence.
As a top-rated Faculty Instructor at the Association for National Advertisers, Mary has trained thousands of professionals on a wide range of topics, including brand storytelling, effective communication, and creative brief writing.
Mary is a Business Made Simple/StoryBrand Certified Coach and earned her MBA and Master of Environmental Management from Yale University and her BA from Princeton University. She’s the host of the Sticky Note Marketing Podcast, co-owner of The Joel Palmer House Restaurant, and resides in Oregon’s Willamette Valley.
Kaiser Yang
CEO & Co-Founder, Platypus Labs
Kaiser Yang is the CEO of Platypus Labs, a consultancy he created to help organizations systematically build a culture of innovation in order to solve complex problems and drive measurable results. Prior to Platypus Labs, he was at the forefront of the digital transformation, holding senior leadership roles at both tech startups and large, global organizations.
Over the last 16 years, Kaiser served as Managing Director for both HelloWorld, Foresee and PrizeLogic, leading large-scale digital marketing programs in 81 countries for Fortune 100 clients such as Microsoft, Disney, Amazon, and Nike. Kaiser's broad-based experience in sales, client service, technology, operations, and marketing help him serve clients today with a multi-disciplinary approach. Prior to leading and growing startups, Kaiser held leadership roles at Nortel, Dole Foods Japan, and United Technologies. Kaiser holds an M.B.A. from the University of Michigan.
Lisa M. Harrison
MBA, Diversity and Human Resources Consultant
Lisa Harrison has been managing diversity, equity, and inclusion in the public and private sectors for over 20 years. Lisa develops and delivers in-person and virtual training, works with organizations on creating diverse strategic plans, and helps organizations build impactful, inclusive workforce development programs. Lisa’s unique blend of diversity, management, and human resources experience is the basis of her consulting business. Lisa’s MBA program provided her with the foundation to develop management and team-building training relevant to the workplace.