Champions of Growth
Helping CMOs boost their value throughout their organization.
Champions of Growth, a podcast of the ANA Network, focuses on the ANA Growth Agenda with the goal of helping CMOs navigate a post-digital world and bolster their value throughout the organization. The podcast takes an-in-depth look at the various aspects of the 12-point Growth Agenda, which encompasses society and sustainability, brand experience, creativity and media, talent and marketing organization and data, technology, and measurement. The agenda includes an accompanying subset of marketing disciplines designed to fuel growth and bolster CMOs’ overall value, ranging from recruiting new talent to trust and transparency.
C-level marketing executives from P&G, Liberty Mutual, PwC, and other major brands share their insights regarding the expanding number of challenges facing CMOs and how marketers must engage with other aspects of their business to drive legitimate change and improve their value in the eyes of the C-suite. Champions of Growth helps marketers enlarge their aperture and — as stakeholders hold brands increasingly accountable for their actions — provides real-world examples of how CMOs can play a more crucial role throughout their organization.
Hosted by Matthew Schwartz
Matthew Schwartz is a director of content at the ANA and host of the Champions of Growth podcast.
An editor and reporter for more than 25 years, Matthew has deep knowledge of marketing, advertising, and PR. Matthew helps to manage ANA magazine, ANA’s suite of editorial products, including the B2C and B2B departments, and also writes articles for ANA magazine on a regular basis.
A lifelong New Yorker, Matthew is an avid reader of cultural history and an aspiring Dylanologist. He also enjoys biking, swimming, and exploring what’s left of old Manhattan.
Recent Episodes
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