Welcome and Opening Remarks (11:00am - 11:15am E.T.)

Session I. Personalization: The New Competitive Battleground (11:20am - 11:55am E.T.)
With the amazing range of tools now available to marketers across sectors, Dave will describe how personalization is the key to unlocking the GROWTH potential of AI. Personalization delivers the most impact as part of one's core broader strategy, not just as a marketing tactic. Drawing on his current business bestseller, "Personalized: Customer Strategy in the Age of AI," he'll lay out a framework for shaping your strategy, prioritizing investments, and planning pilots. Along the way, he'll illustrate how AI is way more than ChatGPT and public LLM's -- there are different AI capabilities which leaders have been already incorporating into their operations for several years.  This is not the future.  It is becoming a basis of competition right now. 

Speaker:
David Edelman, Executive Advisor, Board Member, HBS Fellow, Edelman Advisory Services

Session II. Inside the Mind of Your Customer: Neuroscience Strategies for Standout Marketing (12:00pm - 12:35pm EST)
Curious why some campaigns take off while others fall flat—even when the research says they should work? This interactive session shows you how to tap into what your customers really feel—using insights from brain science. We’ll break down complex neuroscience into clear, budget-friendly ideas you can apply right away. You’ll leave with new tools, fresh inspiration, and a clear path to make your marketing more effective.

Speaker:
Maria Samoilescu, Global Brand Marketing Director, Prudential Financial 

Closing Remarks

**Schedule subject to change

SPEAKER BIOS

David Edelman

A sought-after advisor on digital transformation and marketing, as CMO, David guided Aetna (now part of CVS Health) through becoming a digitally-oriented, customer-centric brand. Repeatedly recognized by Forbes as one of the “Most Influential CMOs in the World,” and by AdWeek as one of the “Top 20 Marketing and Technology Executives,” his work has attracted over 1.1 million followers to his LinkedIn blog. He has keynoted over one hundred events around the world in his 30+ years of public speaking.

Currently, David advises top executives on AI and personalization, working with Enterprise, PE-backed, and VC-backed companies (especially as a member of Glasswing Ventures’ Advisory Board), and as a Senior Advisor with BCG. He is also an Executive Fellow at Harvard Business School. His bestselling book, Personalized: Customer Strategy in the Age of AI, was published by Harvard Business Review Press in October, 2024, following his six articles in HBR on digital and AI transformation.

Earlier, David led Digital Transformation Practices at McKinsey, Digitas, and BCG.

David has a BA in Economics from Harvard College, and an MBA from Harvard Business School. He’s also an avid tenor sax player.

Maria Samoilescu

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Maria Samoilescu is an evidence-based marketing strategist who helps organizations thrive by integrating innovative technology and scientific rigor into their marketing strategies, tapping into fundamental drivers of attention and decision-making. Her expertise spans the agile environment of startups to the complex landscapes of Fortune 50 organizations. MBA, New York University.