Relationship Marketing Committee Meeting

NETWORKING BREAKFAST (8:30AM – 9:00AM)

WELCOME / OPENING REMARKS (9:00 - 9:15AM)

Session I. Listen Up: How Our Podcast Fosters Client Relationships (9:20AM – 9:45AM)
In coordination with the launch of a refreshed brand campaign, Northwestern Mutuals’ content team launched the company’s first-ever podcast,  A Better Way to Money™.  This presentation will cover the experience and learnings from launching Season One, how the podcast was leveraged to deepen relationships with our existing clients, and optimizations on deck for Season Two.

Speaker: 
Andrea Rech, VP, Content and Client Marketing, Northwestern Mutual

Session II. Disney’s Data Solutions: The Tools Driving Advertising Innovation (9:50AM – 10:15AM)
Disney offers brands a wealth of opportunities to connect with audiences through an advanced suite of advertising and data-driven solutions. By leveraging innovative tools like Disney Compass and its award-winning Clean Room solution, brands can gain deeper insights, optimize campaigns, and deliver more relevant messaging at scale. These solutions, fueled by Disney’s rich first-party data, proprietary Audience Graph, and storytelling expertise enable advertisers to create experiences that drive performance and engagement. This presentation will explore how Disney’s ecosystem and scale help brands navigate the evolving media landscape while enhancing their ability to reach consumers across all Disney platforms. 

Speaker:
Phil Park, Director of Data Outcomes & Attribution, Disney Advertising

NETWORKING BREAK (10:20AM - 10:30AM)

Session III. Loyalty Marketing: The Good, the Bad, and the Ugly (10:35AM – 11:00PM)
Loyalty marketing rewards customers for their repeat purchases or interactions with a brand – a win-win for both businesses and consumers. But while there is clear "good" in loyalty programs, there are also "bad" and "ugly" characteristics, as differentiation remains a challenge and fraud poses a major threat.

Speaker:
Bill Duggan, Group Executive Vice President, Association of National Advertisers

Session IV. Game-Changing Strategy: How Skimm Sports Helps Brands Win Over Female Fans (11:05AM - 11:30AM)

The future of sports marketing isn’t just about games – it’s about reaching the 50% of fans, current and potential, that most brands have ignored: females. Skimm Sports is helping build the sports audience and connect brands to that audience by telling the sports stories women care about — something most sports outlets have no idea how to do. This session will explore how data-driven insights, geotargeting, and multi-platform engagement are turning casual fans into loyal brand advocates – helping advertisers reach a high-impact audience that’s been overlooked for too long.

Speakers:
Nicole Cleary, Senior Vice President of Sales, theSkimm

Session V. How an AI-Powered Movement is Revolutionizing a Federal Credit Union (11:35 - 12:00PM)

In an era where financial institutions struggle to find consumers and differentiate themselves, FourLeaf Federal Credit Union (formerly Bethpage) is using cultural movement thinking, a new brand idea and cutting-edge AI technology to write a new chapter in banking innovation.

This presentation reveals how a traditional credit union transformed itself from a successful regional player into a dynamic financial force that's reshaping the financial landscape.

Speakers:
Jenna Amato, Vice President Marketing, Bethpage Federal Credit Union
Scott Goodson, CEO/Founder, Strawberry Frog

CLOSING REMARKS

Lunch & Networking (12:00PM – 1:00PM)

Speakers Bio

Andrea Rech

Andrea Rech leads the prospect, client, and content marketing teams at Northwestern Mutual, a financial services company known for financial stability and personalized client approach. Andrea has modernized the organization’s ability to build relationships with its clients and generate demand for advisors from their existing client base. With over 25 years of diverse marketing experience across B2C, B2B, agency and client-side roles, Andrea’s data-driven approach has contributed to growth in enterprise sales and client and advisor satisfaction.

Bill Duggan

Bill Duggan is group executive vice president at the ANA (Association of National Advertisers) with responsibilities focused on thought leadership and management of three of the organization’s business practices – Brand, B2B, and Media. He has led the ANA’s work on programmatic media supply chain transparency, retail media, principal media, loyalty marketing, supplier diversity, procurement, in-house agencies, and more.

Mr. Duggan joined ANA in 2000, bringing extensive marketing and advertising experience gained on the agency side. He worked in account management at Grey Advertising for 16 years, supervising major clients including Canon U.S.A. (winning two Effie Awards for effective advertising), Kraft Foods, SmithKline Beecham, and Sara Lee. He has been an adjunct faculty member at New York University’s Stern School of Business, teaching advertising management on both the graduate and undergraduate levels, and has a bachelor’s degree from Boston College and an M.B.A. from New York University.

Phil Park

 Phil Park is Director of Data Outcomes & Attribution at Disney Advertising, where he is responsible for leading measurement partnerships, development, and execution across key industry platforms, vendor partners, and services. He’s also responsible for helping drive the data-driven measurement strategy, as well as sourcing, licensing, and maintaining relationships with key marketing technology, attribution, and third-party data partners for Disney Advertising’s Data & Measurement Science practice.

Scott Goodson

Scott Goodson is the founder and CEO of StrawberryFrog, a pioneering creative advertising agency that developed and leads the practice of Movement Marketing. His entrepreneurial portfolio includes MachWon, a cutting-edge Gen AI agency; Inplural, specializing in product and experience innovation; and StrawberryFrog Media.

Under his leadership, these agencies have earned numerous industry accolades while crafting transformative campaigns for global brands including Emirates Airline, Google, Truist, Northwell, and Walmart. A bestselling author, Goodson is recognized as a thought leader in marketing and innovation. He frequently shares his expertise through lectures at prestigious institutions such as Cambridge, Columbia, and Harvard Business Schools. His insights on brand building and cultural movements have established him as a compelling voice at the world's most influential conferences. Goodson resides outside New York City with his wife Karin and their two sons, Ellis and Jacoby.

Jenna Amato

Jenna Amato is a seasoned marketing professional with over 15 years of experience driving brand success through data-driven strategies. With expertise in digital marketing, she excels in developing and executing strategic marketing plans that deliver measurable results. In her current role as Vice President of Marketing at FourLeaf Federal Credit Union (formerly Bethpage Federal Credit Union), Jenna’s leads her cross-functional team in a blend of creativity and analytics allowing FourLeaf to craft compelling campaigns that resonate with target audiences. Her strong presentation skills enable her to effectively communicate complex marketing strategies and inspire action at all levels of an organization. Passionate about innovation and growth, Jenna is committed to delivering impactful marketing solutions that elevate FourLeaf in today’s competitive landscape.

Prior to her days in marketing, Jenna spent 7+ years as a professional musical theater actress in New York City, creating her love and passion for public speaking. Jenna is currently pursuing her MBA at Boston University with an anticipated graduation date of May 2024! When she’s not studying or strategizing, she enjoys her favorite role as Mom to her two children and Wife to her husband, Jon.

Nicole Cleary

Nicole Cleary is a seasoned advertising sales and partnerships executive with over two decades of experience driving revenue growth across major media companies and startups. As SVP of Sales at theSkimm, she leverages her expertise in multi-platform advertising, brand partnerships, and strategic deal-making to expand the company’s sales initiatives. Previously, Nicole held leadership roles at Comcast, Xandr/WarnerMedia, and Discovery Communications, where she scaled revenue, launched new networks, and managed high-value negotiations. A dynamic leader known for her collaborative approach, she is passionate about fostering inclusive teams and delivering innovative sales strategies. Nicole is a recipient of the CableFax Most Powerful Women in Media Award and holds a Bachelor's degree in Marketing from Binghamton University.