Selling Ideas to Executives and Internal Stakeholders - Virtual 2-Hr Burst | School of Marketing | ANA

Selling Ideas to Executives and Internal Stakeholders - Virtual 2-Hr Burst

This event is over.

Seats are limited and confirmation of attendance will be required in advance of the session.

In today’s corporate environment, if you can communicate well, you are unstoppable. Unfortunately, effective internal communication is not always the norm, and opportunities for value creation can be missed. Many business leaders overlook the importance of planning in effective communication. As a result, they risk their message being confusing—or worse, ignored.

This virtual workshop utilizes exercises and provides tools to build inter-team and cross-functional communication skills. Through expert guidance, participants learn how to plan and clarify multimodal messages for improved business results and creative outcomes. Participants leave the training with a clear understanding of how to apply a proven step-by-step framework to improve their communication in any form.

Learn to master this best practice framework and construct core communication pieces with well-crafted narratives—which engage executives and invite internal stakeholders to understand and respond. Participants who execute on the principles taught in this workshop will be understood, will be interesting, and will have the tools to increase their influence within and across their organization.

Target Audience
This workshop is for anyone, at any level, who is involved in the development of marketing. It is a great introduction for those new to marketing and a welcome refresher for seasoned professionals.

  • Marketing Coordinators, Managers, and Directors
  • Copywriters
  • Account Executives
  • Business Owners
  • Marketing Consultants and Specialists
  • Fundraising and Nonprofit Executives
  • B2B and/or B2C Marketers

Download the full benefits here


  • Welcome, Introduction & Overview (5min)
  • The Critical Role of Effective Internal Communication (10min)
  • The 8-Step Roadmap to Being an Effective Communicator (10min)
  • Steps 1 & 2: The Controlling Idea and Story Question (10min)
  • Steps 3 & 4: The Problem Agitator and Defining the Stakes (20min)
  • BREAK (10min)
  • Steps 5 & 6: The Guide and the Plan (10min)
  • Steps 7 & 8: CTA and Foreshadowing (20min)
  • Application: Applying the "Ingredients" to "Communication Recipes" (20min)
  • Summary & Activation (5min)



Instructors

trainer

Mary Czarnecki

An influential speaker and consultant, Mary Czarnecki is a trusted advisor to professionals who want to make their message matter in an increasingly distracted world. She helps both teams and individuals use the art of storytelling for personal and professional success.

Leveraging her experience in marketing and strategy roles with Johnson & Johnson, WebMD, and Accenture, Mary now works with market-leading brands and business leaders, helping them break through the noise and tell their stories with confidence.

As a top-rated Faculty Instructor at the Association for National Advertisers, Mary has trained thousands of professionals on a wide range of topics, including brand storytelling, effective communication, and creative brief writing.

Mary is a Business Made Simple/StoryBrand Certified Coach and earned her MBA and Master of Environmental Management from Yale University and her BA from Princeton University. She’s the host of the Sticky Note Marketing Podcast, co-owner of The Joel Palmer House Restaurant, and resides in Oregon’s Willamette Valley.