Welcome and Opening Remarks (11:00 - 11:15a.m. ET)

Session I. NBC Sports Transcontinental Tailgate (11:20 - 11:45 a.m. ET)
Learn how NBC Sports and Momentum Worldwide partnered to create the ‘Transcontinental Tailgate’—a first-of-its-kind, groundbreaking NFL Kickoff Weekend activation that took seven content creators and one celebrity host on the tailgate trip of a lifetime, attending three NFL games across two continents in four days.

Speaker:
Parisa Howard, SVP Group Director, Business Leadership, NA at Momentum Worldwide
Emily Zuckerman, Director of Consumer Engagement, NBC Sports

Session II. Super Bowl Stunt Goes Viral (11:50 - 12:15 p.m. ET)
In the week leading up to the Super Bowl, Philadelphia-based agency, Aloysius Butler & Clark, pulled off a marketing stunt for the ages. With one simple billboard located outside of Chief’s stadium, they convinced 300,000 people to call a fake number, garnering millions of social media impressions in just a few days. Find out how the agency was able to troll their rivals and spark national attention, without breaking the bank—and what it could mean for your marketing team.

Speaker:
Steve Merino, Owner/Chief Creative Officer, Aloysius Butler & Clark
Joanna Ford, Owner/Chief Communications Officer, Aloysius Butler & Clark

Session III. Sky’s the Limit: How Pixis Drone Shows Are Shaping the Future of Brand Engagement (12:20 - 12:45 p.m. ET)
When the world’s biggest YouTuber set out to launch the biggest game show of all time, he needed a show-stopping way to capture attention on a global scale. He turned to Pixis. Partnering with creative agency Map360, Pixis lit up the skies in both New York and Los Angeles with two massive drone countdown shows that grabbed headlines, flooded social media, and became the ultimate hype moment for the new series.

In this session, we’ll share how Pixis takes ideas from concept to sky—including how we brought this project to life, what made it resonate, and how we used drone-driven content to extend reach far beyond the live moment. We’ll also dive into why today’s top brands are turning to drone shows to drive awareness, amplify sponsorships, and create iconic “owned moments” that demand attention in the feed. With massive shareability, powerful digital ROI, and scalable creativity, drone shows are more than a visual spectacle—they’re a future-proof tool for modern marketers.

Speaker:
Paul Omps, Head of Marketing and Sales, Pixis Drones

Closing Remarks (12:45pm - 1:00pm ET)

**Schedule subject to change

SPEAKER BIOS

Parisa Howard

Parisa has led partnerships across many athletes and properties, including the NFL, MLS, NBA, MLB, NHL, NCAA, U.S. Soccer and esports. She has extensive experience working with the NFL and its tentpole events, and has formerly worked at the NFL, Philadelphia Eagles and San Francisco 49ers. In her current role at Momentum, she leads strategic planning and execution of sports partnerships for GEICO, Verizon, NBC Sports and Purina.

Parisa has worked with a variety of clients, including Subway, Snickers, Honeywell, MGM, Sprint, Papa John’s, Intel, Dannon, Meijer, as well as Johnson & Johnson and its consumer brands.

In her spare time, Parisa enjoys running and has completed the NYC Marathon and LA Marathon. She has also been a wish granting volunteer for the Make-A-Wish Foundation for over 12 years.

Emily Zuckerman

Emily Zuckerman is a seasoned sports marketing executive with a diverse background spanning teams, leagues, and media networks. Her career has included roles with iconic organizations such as the Chicago White Sox, WWE, Turner Sports, Peacock, and NBC Sports. Emily brings extensive experience in developing and executing cross-platform sponsorship packages across major professional sports leagues.

Throughout her career, Emily has managed high-profile partnerships for blue-chip brands in the CPG, apparel, and entertainment sectors. She has worked across premier sports platforms including NBA.com, Yahoo! Sports, March Madness On Demand, and the WWE Network. In her current role at NBC Sports, she leads brand and acquisition marketing for some of the most-watched sports properties in the country, including Sunday Night Football, the Winter Olympics, the Kentucky Derby and Preakness Stakes, and Big Ten Basketball.

Outside of work, Emily is an avid runner, passionate cook, and proud mom of two daughters. A lifelong sports fan, she remains a dedicated supporter of her alma mater, cheering on the Northwestern Wildcats in Big Ten competition.

Steve Merino

Strategist. Keynote aficionado. Steve does it all. Part of his multitasking ability comes from a naturally inquisitive nature—a drive to know something about everything. The other part was honed during the decade in which he ran his own branding and advertising agency. There he had to do a bit of it all—strategy, writing, even media buying. These different parts all come together for our clients, where Steve combines strategy with creativity, creativity with measurement, and a non-traditional approach to everything.

Joanna Ford

As the executive leader for AB&C’s PR and social media teams, Joanna leverages her extensive experience in strategic communications planning to expand agency offerings and services for a variety of clients. She is a communications professional with skills ranging from media and community relations to crisis communication, social media management and event planning. A highly strategic thinker, Joanna leaves nothing to chance when it comes to putting her clients in the best light. With nearly 30 years of experience in public relations, she’s worked with leading government agencies, nonprofits and businesses, both in the Delaware Valley and nationally.

Paul Omps