Taming the Approval Process - Virtual 2-Hr Burst | School of Marketing | ANA

Taming the Approval Process - Virtual 2-Hr Burst

Seats are limited and confirmation of attendance will be required in advance of the session.

If you’re like most organizations, your approval process is arbitrary and out of control. It’s costing you tens of thousands of dollars in needless revisions. It’s taking a toll on morale and sapping the energy of your best team members. It’s causing your best work to not get out to your customers. It involves delays, revisions and includes people who do not need to see the work. It’s the reason Eric Schmidt says that all ideas are approved by H.I.P.P.O.’s which was his acronym for the Highest Paid Person’s Opinion.

Taming Your Approval Process Burst is a shortened version of the half-day onsite. We will diagram the company / agency / freelance / supplier / management approval chain and provide tips and strategies you can use to get things under control.

In this workshop, you will learn key strategies that enable:

  • Improvements to the approval process that you can implement immediately – and on your own
  • Strategies that will minimize frustrations for your team
  • Strategies your department can use to reduce delays
  • Company-wide strategies to minimize costly revisions

Every tip can simplify the process, shorten your schedule and save you money. One ANA member told us just one of these hacks saved nearly $2 million (!) in revision costs year over year. It’s a session that could put hundreds of hours back in your work schedule and thousands of dollars back in your coffers.

Who Is This Workshop For?
Anyone in your marketing organization responsible for approvals.

Download the full benefits here


  • PRE-WORKSHOP Assignment (Individually done)
  • Level the Playing Field (15min)
  • Diagramming Your Approval Process (15min)
  • Personal Tools (15min)
  • Team Tools (15min)
  • Department Tools (15min)
  • Organization Tools (15min)
  • AI Tools (15min)
  • Closing (15min)



when

Start: Tuesday, September 29, 2026 at 2:00pm

End: Tuesday, September 29, 2026 at 4:00pm

WHERE

Virtual Workshop (Eastern Time)

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Nonmember
Registration
Taming the Approval Process - Virtual 2-Hr Burst Client-Side Tier $0 Platinum Tier $0 Gold Tier $99 Silver Tier $199 Nonmember $299

Instructors

trainer

Steve Lance

Author and Emmy Award-winner Steve Lance is a partner at PS Insights. His background as a copywriter and creative director includes a full range of advertising campaigns for such clients as SONY Entertainment, Crest Toothpaste, Citizen Watch, J&B Scotch, JIF Peanut Butter, Post Cereals, Verizon, Bell Atlantic, and Hyperion Solutions. He has been creative director of NBC and executive copywriter for numerous cable television networks including The Discovery Channel, TLC, Animal Planet, Discovery Communications, History Channel, National Geographic, and PBS.

Steve is a member of the ANA Faculty and co-author of The Little Blue Book of Advertising, The Little Blue Book of Marketing, and Breakthrough!. He has won Aurora Awards, Telly Awards, and MARC Awards for various advertising, marketing, web, and PR efforts. Steve also works for Habitat For Humanity and is a Board Chairperson at Share The Care (ShareTheCare.org)