Media Committee Meeting

This event is virtual only and no in-person option is available.

Announcements & Introductions (11:00 a.m. -11:15 a.m. ET)

Interactive Member Discussion: AI's Disruption of Search (11:15 a.m.–11:50 a.m. ET)
AI is fundamentally reshaping search, replacing traditional results with direct, intelligent answers and challenging the dominance of the Google model. Join Hugh Burnham, Head of Search (SEO/SEM) at Ford Motor Company in conversation with Julie Weitzner, Senior Vice President at the ANA, for a candid and forward-looking conversation on how AI is transforming the search landscape. 

With deep experience from Ford and Walmart, Hugh brings a visionary perspective on:

• How AI will reshape consumer discovery and media performance
• The growing importance of well-structured content and web architecture
• The evolution of KPIs to better align with business outcomes

This interactive session will explore how to stay compliant, competitive, and creative in a fast-changing environment. Bring your questions, challenges, and insights as we dissect the disruptions, debate what’s next, and uncover how to navigate this new era.

Speakers:
Hugh Burnham, Head of Search (SEM/SEO), Ford Motor Company
Julie Weitzner, SVP, ANA

In-Housing Ad Tech: Maximizing Efficiency, Control, and Contract Strategy (11:50 a.m. –12:30 p.m. ET)
Explore the critical decision-making factors behind in-housing ad technology. Join Mairi Fogle, Performance Media Lead at Kimberly-Clark Corporation, as she reviews the benefits of this approach as well as the key risk factors and challenges to consider before going down this path. She’ll touch on staffing, training, costs, and budget implications. Learn the best practices and watch-outs to ensure productivity, efficiency and transparency in this easy to follow session.

Speaker: 
Mairi Fogle, Performance Media Lead, Kimberly-Clark Corporation