Turn Marketing Data into Actionable Insights Driven by AI (501) - Virtual 2-Hr Burst

Seats are limited and confirmation of attendance will be required in advance of the session.

This workshop is the fifth and final workshop in the “Generative AI for Marketers Mastery Program,” a five-part virtual workshop series designed to give you a broad exposure to all facets and levels of Generative AI and its use in Marketing. To achieve mastery in this topic we encourage you to register for all five workshops in the series, however you may register for any workshop that best fits your needs.

If you want to achieve mastery and attend the five-part series (Generative AI for Marketers Mastery Program 101, 201, 301, 401, and 501), you will receive a Certificate of Completion to display your expertise and accomplishment. Qualified participants must be present for the entire time for each workshop and attend all five workshops in sequential order (there are no substitutions of past or future workshops).

Click HERE to register for Empowering Marketers with Generative AI (101) (2:00 to 5:00 p.m. EDT, Tuesday, 05/05)

Click HERE to register for AI Your Way: Advanced Prompt Engineering with Advanced Reasoning Models (201) (2:00 to 5:00 p.m. EDT, Thursday, 05/07)

Click HERE to register for AI-Driven Marketing Strategy, Ideation, and Brainstorming (301) (2:00 to 4:00 p.m. EDT, Tuesday, 05/12)

Click HERE to register for From Ideas to Impact: AI-Powered Content Marketing (401) (2:00 to 4:00 p.m. EDT, Thursday, 05/14)

Register below for Turn Marketing Data into Actionable Insights Driven by AI (501) (2:00 to 4:00 p.m. EDT, Tuesday, 05/19)

Transform raw data into strategic marketing intelligence through advanced AI-powered analytics and insights generation. This intensive, hands-on workshop trains marketing professionals to apply generative AI directly to their data, transforming raw customer and content information into actionable insights that guide campaigns and content strategies and executions.

Participants will learn how to use generative AI tools to analyze datasets, uncover audience sentiment, segment with precision, evaluate content performance, and predict customer behavior patterns. By moving beyond intuition and scattered metrics, attendees gain hands-on experience in applying AI-powered analytics to reveal hidden opportunities and insights, strengthen targeting, sharpen messaging, and systematically improve campaign performance across every channel.

Target Audience
This workshop is for data-driven marketers, analysts, and marketing leaders who want to move beyond intuition and ground their strategies in actionable insights. It is designed for professionals seeking to strengthen targeting, improve campaign performance, and predict customer behavior by applying AI-powered analytics to real marketing data.

Download the full benefits here

• Welcome and Introduction (5min)
• AI in the Marketing Funnel (10min)
• Sentiment Analysis, Thematic Trends, and Data Cleanup (20min)
• BREAK (10min)
• Segmentation, Precise and Multichannel Targeting (25min)
• Cool AI Tools (15min)
• Closing (5min)