AI-Driven Marketing Strategy, Ideation, and Brainstorming (301) - Virtual 2-Hr Burst

Seats are limited and confirmation of attendance will be required in advance of the session.

This workshop is the third workshop in the “Generative AI for Marketers Mastery Program,” a five-part virtual workshop series designed to give you a broad exposure to all facets and levels of Generative AI and its use in Marketing. To achieve mastery in this topic we encourage you to register for all five workshops in the series, however you may register for any workshop that best fits your needs.

If you want to achieve mastery and attend the five-part series (Generative AI for Marketers Mastery Program 101, 201, 301, 401, and 501), you will receive a Certificate of Completion to display your expertise and accomplishment. Qualified participants must be present for the entire time for each workshop and attend all five workshops in sequential order (there are no substitutions of past or future workshops).

Click HERE to register for Empowering Marketers with Generative AI (101) (2:00 to 5:00 p.m. EDT, Tuesday, 05/05)

Click HERE to register for AI Your Way: Advanced Prompt Engineering with Advanced Reasoning Models (201) (2:00 to 5:00 p.m. EDT, Thursday, 05/07)

Register below for AI-Driven Marketing Strategy, Ideation, and Brainstorming (301) (2:00 to 4:00 p.m. EDT, Tuesday, 05/12)

Click HERE to register for From Ideas to Impact: AI-Powered Content Marketing (401) (2:00 to 4:00 p.m. EDT, Thursday, 05/14)

Click HERE to register for Turn Marketing Data into Actionable Insights Driven by AI (501) (2:00 to 4:00 p.m. EDT, Tuesday, 05/19)

Transform your creative and strategic processes by harnessing AI to amplify ideation, sharpen strategic planning, and accelerate innovative thinking. This dynamic workshop moves beyond traditional brainstorming limitations, introducing powerful generative AI techniques that enhance creative output and enable agile marketing decision-making with unprecedented speed and depth. Participants engage in intensive hands-on sessions practicing AI-amplified methodologies, including Six Thinking Hats, SCAMPER, Rolestorming, and The Five Whys. These proven frameworks, supercharged by generative AI, enable attendees to generate fresh, actionable marketing concepts efficiently.

Target Audience
This workshop is ideal for marketing professionals responsible for strategy, creative development, and campaign planning who want to accelerate ideation and decision-making. It is best suited for brand strategists, creative leads, innovation teams, and marketers seeking to enhance brainstorming outcomes and produce stronger, data-informed concepts with the support of generative AI.

Download the full benefits here

• Welcome and Introduction (10min)
• AI in Action (10min)
• AI-Enhanced Brainstorming Techniques (20min)
• BREAK (15min)
• Strategic Thinking with AI (25min)
• Cool AI Tools (10min)
• Closing (5min)