AI-Driven Marketing Strategy, Ideation, and Brainstorming (301) (Burst)

Generative AI for Marketers Mastery Program 301
(Virtual Burst Workshop)

Virtual Workshop Description
Transform your creative and strategic processes by harnessing AI to amplify ideation, sharpen strategic planning, and accelerate innovative thinking. This dynamic workshop moves beyond traditional brainstorming limitations, introducing powerful generative AI techniques that enhance creative output and enable agile marketing decision-making with unprecedented speed and depth. Participants engage in intensive hands-on sessions practicing AI-amplified methodologies, including Six Thinking Hats, SCAMPER, Rolestorming, and The Five Whys. These proven frameworks, supercharged by generative AI, enable attendees to generate fresh, actionable marketing concepts efficiently.

This is the third installment in the ANA's five-part series "Generative AI for Marketers Mastery Program," designed to take participants from AI newcomers to advanced practitioners. Participants also gain hands-on experience in iterating and training AI systems, building practical expertise through real-time application.

Target Audience
This workshop is ideal for marketing professionals responsible for strategy, creative development, and campaign planning who want to accelerate ideation and decision-making. It is best suited for brand strategists, creative leads, innovation teams, and marketers seeking to enhance brainstorming outcomes and produce stronger, data-informed concepts with the support of generative AI.

Virtual Workshop Benefits
The benefits of attending this workshop fall under the following key drivers of growth: improving marketing effectiveness, increasing marketing efficiencies, and maximizing marketing ROI.

This workshop helps attendees improve marketing effectiveness by teaching them:

• Advanced AI-enhanced strategic frameworks, including customer journey mapping, persona development, and Blue Ocean Strategy, to identify and leverage new market opportunities more precisely than traditional methods
• Proven brainstorming methodologies (Six Thinking Hats, SCAMPER, Rolestorming, and The Five Whys) amplified by generative AI to generate fresh, actionable marketing ideas that drive measurable growth and enhance customer engagement
• Strategic clarity techniques that transform creative output and innovative thinking, enabling marketers to make more agile, data-informed decisions that differentiate their brands in competitive landscapes
• How to utilize and integrate AI into existing marketing workflows to think more strategically but not require the usual time and resources needed

This workshop helps attendees increase marketing efficiency by teaching them:

• AI-powered ideation processes that generate actionable marketing concepts efficiently and strategically, eliminating time-wasting traditional brainstorming sessions and accelerating creative development cycles
• Streamlined strategic planning methods using generative AI to rapidly develop customer personas, map customer journeys, and identify market opportunities without extensive manual research and analysis
• Integrated AI workflow techniques that create a robust toolkit of methods tailored to specific marketing roles, enabling participants to work faster and smarter regardless of their prior AI experience

This workshop helps attendees improve marketing ROI by teaching them:

• Market opportunity identification strategies through Blue Ocean Strategy and AI-enhanced analysis that help marketers discover untapped markets and develop innovative positioning for higher-value customer acquisition
• Precision targeting capabilities using AI-driven persona development and customer journey mapping to create more relevant, engaging campaigns that convert at higher rates and reduce wasted ad spend
• Competitive differentiation techniques that leverage AI-enhanced creative output and strategic thinking to develop unique brand positioning and messaging that commands premium pricing and builds customer loyalty

Download the Full Agenda Here