Boost Your Digital and Growth Marketing with AI - Virtual | School of Marketing | ANA

Boost Your Digital and Growth Marketing with AI - Virtual

This event is over.

Seats are limited and confirmation of attendance will be required in advance of the session.

AI is transforming marketing execution, but many marketers struggle with how to practically integrate AI into their workflows.

This workshop is designed to provide marketing professionals with a clear roadmap to assess AI’s impact, implement AI-driven marketing strategies, and leverage AI tools for efficiency and better results.

Through live demonstrations, case studies, and hands-on exercises, participants will learn how to use AI for content creation, advertising, SEO, analytics, and automation. This session will also help marketers build an AI-first culture within their organizations, ensuring that they can adapt, optimize, and scale marketing operations with AI.

By the end of the workshop, participants will:

  • Understand where AI fits into their marketing strategy, execution, and workflow.
  • Learn AI-powered tactics for ads, SEO, content marketing, analytics, and automation.
  • Gain hands-on experience creating AI-enhanced marketing outputs using prompt frameworks.
  • Discover essential AI tools to improve efficiency and campaign performance.
  • Develop strategies to build an AI-first culture within their teams.

*For optimum experience, participants are encouraged to use ChatGPT or LLM of their choice to complete the practice exercises during the workshop.

Target Audience
This workshop is ideal for marketers and teams responsible for:

  • Advertising & Website Optimization
  • SEO & Content Marketing
  • Marketing Strategy & Operations
  • Customer Acquisition & Retention
  • Marketing Analytics & Performance Optimization

This session is best suited for beginner to intermediate-level marketers who are looking to start integrating AI into their daily marketing workflows.

Download the full benefits here


  • Welcoming & Opening Remarks (10min)
  • Setting the Stage (10min)
  • Assessing the Impact AI Can Have on Your Growth (40min)
  • Top Tools Roundup (25min)
  • BREAK (10min)
  • AI Prompts by Use Case / Channel (55min)
  • How to Build an AI-First Culture (20min)
  • Closing (10min)



Instructors

trainer

Jim Huffman

Jim Huffman is the co-founder and CEO at GrowthHit, a consultancy he created to help companies better understand and implement best-practice principles of technical marketing and data-driven growth. Jim gained deep client-side experience working as a growth marketing mentor for the famous startup accelerator Techstars and he teaches growth marketing to professionals through General Assembly. Jim has grown companies that have been featured by WSJ, Forbes, TechCrunch and Wired. As VP of Marketing at VC-backed TheTake, he was the sole growth marketer and grew their user base from 0 to 100,000 members and 3 million pageviews in under 18 months. At UrbanDaddy, Jim contributed to the award-winning “The Next Move” mobile application and grew their e-commerce initiative to over $5 million in sales as Head of E-commerce Merchandising.

Jim also leverages his experience by working with startup founders and marketing professionals at Startup Week Seattle and General Assembly NYC. Jim earned his bachelor’s degree from University of Kansas where he serves as a mentor to marketing and business students. Today, Huffman is based in Seattle, Washington, and is an active member of the ANA, Techstars and General Assembly.