Is Branding the Missing Link for SMB Marketers? | ANA
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Is Branding the Missing Link for SMB Marketers?

Marcelo Kertész of MANSCAPED on why it's so important for smaller firms to show what they stand for and focus on long-term value

Marcelo Kertész, CMO at MANSCAPED, says SMB marketers need to create content for venues in which their customers want to engage, not just convert.