Advertisers Jockey for Position in the Gaming Sector
Jack in the Box, Jägermeister, Lowe's, and others boost their investments in what is still a relatively untapped market
While immensely popular with consumers, gaming commands less than 5 percent of global media spending. That's starting to change, as brands like Jack in the Box, Jägermeister, and Lowe's ramp up their investments in the sector either by creating their own online venue or partnering with big gaming platforms.
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