Channel Marketing Committee Meeting: Navigating and Optimizing the Channel Marketing Ecosystem
This event is over.
This new channel marketing committee will dive into the opportunities and challenges of working with a dealer, solution provider, and partner ecosystem. We will share award-winning channel marketing campaigns for inspiration and discussion. This committee serves as a cross-industry, safe space to share current pain points, hear fresh ideas, and identify areas of need for better support where the ANA can assist.
Discussion Topics:
Our committee explores a range of critical topics facing and shaping channel marketing including:
- Visibility to Partner Networks: the challenge of gaining visibility into partner/dealer networks' pipelines and progression, including what happens to leads and ensuring they are progressing and closing.
- Consistency of Company/Brand Messages: the need to ensure consistency of corporate messages at the partner level, maintaining the quality and messaging that reflect the company's value points and differentiation.
- Maximizing Distributor Support: the importance of maximizing distributor support, especially in a multi-tier channel, to ensure effective outreach to partners and gaining their loyalty.
- Gaining Partner Loyalty: the challenge of gaining partner rep loyalty, retention, and preventing them from turning to competitors.
Agenda:
- 11:00 - 11:10 am - Opening Remarks
- 11:10 - 11:20 am - Attendee Introductions and Current Channel Needs
- 11:20 - 12:00 pm - Review Channel Marketing B2 Award-winning Case Study
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12:00 - 12:25 pm - Channel Marketing Insights: Driving Partner and Dealer Alignment
- 12:25 - 12:55 pm - Discussion Roundtable: What You Want Out of this Committee
- 12:55 - 1:00 pm - Key Takeaways and Closing Remarks
Join us to enhance your channel marketing performance!
Speakers:
