3 Steps to Proving the Value and Impact of Marketing (Micro)

(Micro 60-Minute Workshop)

Micro Workshop Description
It’s time to move beyond reporting activity and start proving impact. In this high-energy virtual workshop, you’ll learn a three-step approach to measure, report, and communicate marketing’s true contribution to business growth.

You’ll discover how to connect metrics to what matters most—customer progress, revenue, and profitability—and how to tell a powerful story that earns marketing a stronger voice at the leadership table.

Through best practices and practical frameworks, you’ll learn to:

• Measure what matters: Align marketing data with the customer journey to show marketing’s macro impact
• Tell the story: Turn insights into compelling impact narratives that drive executive confidence and cross-functional alignment

Target Audience

Marketing leaders who need to prove impact and inspire performance—especially those managing teams or owning executive reporting. Perfect for department heads, program and portfolio managers, and CMOs who want to elevate marketing’s strategic influence.

Micro Workshop Benefits

In just 60 minutes, you’ll learn how to:

1. Translate marketing data into clear proof of customer, organization, and business impact
2. Connect brand performance to measurable results
3. Align and empower your team with frameworks and tools that link their daily work to business outcomes

For those who want to dig deeper into this topic, a companion half-day training can be brought in-house using your member benefit. Email training@ana.net for details.

Download the Full Agenda Here