3 Steps to Proving the Value and Impact of Marketing - Virtual 1-Hr Micro

Seats are limited and confirmation of attendance will be required in advance of the session.

Micro Workshop Description
It’s time to move beyond reporting activity and start proving impact. In this high-energy virtual workshop, you’ll learn a three-step approach to measure, report, and communicate marketing’s true contribution to business growth.

You’ll discover how to connect metrics to what matters most—customer progress, revenue, and profitability—and how to tell a powerful story that earns marketing a stronger voice at the leadership table.

Through best practices and practical frameworks, you’ll learn to:

• Measure what matters: Align marketing data with the customer journey to show marketing’s macro impact
• Tell the story: Turn insights into compelling impact narratives that drive executive confidence and cross-functional alignment

Target Audience

Marketing leaders who need to prove impact and inspire performance—especially those managing teams or owning executive reporting. Perfect for department heads, program and portfolio managers, and CMOs who want to elevate marketing’s strategic influence.

Download the full benefits here

• Welcome and Setting the Stage (5min)
• The Need for a New Approach (5min)
• Unlock Marketing's True Impact (5min)
• Step 1: Tie Marketing Performance to Customer Progress (15min)
• Step 2: Frame Brand as the Growth Engine (10min)
• Step 3: Build an Impact Narrative (10min)
• Close the Loop: Empower Your Team to Drive Strategic Impact (5min)
• Wrap Up and Closing (5min)