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Search returned: 61 document(s).
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Flock’s Blueprint for AI-Driven Agency Compensation
Event Recaps December 10, 2025Flock Associates outlined how AI and automation are reshaping agency compensation, driving a shift from time-based models to asset and outcome-based pricing, with transparency and performance metrics at the core.
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Benchmarking, Reinvented
Knowledge Partners November 14, 2025Bruno Gralpois of Agency Mania Solutions offers advice for how to use benchmarking in negotiating agency compensation, as well as the risks of relying on it too much.
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How Agencies Can Bring Accountability to Your Campaign Spend with Mastercard
Webinar Rewinds November 12, 2025This webinar pulls back the curtain on agency financial operations and shows how agencies that embrace invoice-to-pay automation deliver smarter spend management, clearer reporting, and better outcomes for the brands they serve.
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Agency Compensation Methods & Models
ASK Answers November 12, 2025What are some considerations for choosing an agency compensation model?
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2025 ANA Trends in Agency Compensation Report
Research Reports November 2, 2025The 19th Edition of the ANA's Trends in Agency Compensation Report provides the definitive data on how the industry is managing its agency partnerships. Based on responses from 99 ANA member organizations, this report delivers critical benchmarks to inform your compensation strategy, negotiations, and financial planning.
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What Happens When Marketers Fail to See the Forest for the Trees
Partner Content October 28, 2025A micro-analytics approach, or single "tree" view, to marketing and advertising is valuable, but it risks missing the broader perspective of the "forest." Macro analytics — an aggregated look across all brands, agencies, and regions — can reveal strategic opportunities that individual scope reviews simply cannot.
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The Top 15 Agencies in the World by 2024 Revenue
Knowledge Partners September 24, 2025Agency Mania Solutions provides a visual overview of the top advertising agencies across the globe by annual revenues.
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Tracking the Prevalence of Agency Performance Incentives
Money Slides May 7, 2025The ANA and JLB + Partners share data that illustrates the relative popularity of performance incentives over time.
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Agency Compensation Methods, by the Numbers
Money Slides May 6, 2025The ANA and JLB + Partners share data that tracks the prevalence of different agency compensation methods (commission versus fee) over time and that then assesses the prevalence of these methods by agencies’ marketing disciplines.
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Trends In Agency Compensation, 19th Edition
Event Recaps April 27, 2025For more than 50 years, the ANA has fielded a unique and comprehensive agency compensation survey among client-side marketer members. Co-authors of the report, Tom Browning from JLB + Partners and Greg Wright from the ANA, reviewed the major findings.
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Trends In Agency Compensation, 19th Edition
Conference Session Videos April 27, 2025For more than 50 years, the ANA has fielded a unique and comprehensive agency compensation survey among client-side marketer members. In this video, co-authors of the report, Tom Browning from JLB + Partners and Greg Wright from the ANA, reviewed the major findings.
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Ad Agency Agreement Template
Tools January 1, 2025A template for documenting the terms and conditions of your agreement with an ad agency.
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Agency Alignment Strategy Workbook
Tools January 1, 2025Use our Agency Alignment Strategy Workbook to create a 'scorecard' that concisely outlines your marketing strategy in terms of objectives, programs, metrics, and timeframes.
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Agency Compensation Audit Template
Tools January 1, 2025Use the Agency Compensation Audit Template to help guide your organization's review of the compensation model and approach used with an agency partner.
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Agency Compensation Evaluation Checklist
Tools January 1, 2025Use the Agency Compensation Evaluation Tool to understand which agency compensation model is the strategically best approach for your organization's needs.
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Agency Compensation Model Framework
Tools January 1, 2025Review the Agency Compensation Model Framework to evaluate the different options available when it comes to compensating an agency partner.
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Agency Compensation Negotiation Checklist
Tools January 1, 2025Leverage the Agency Compensation Negotiation Checklist to help your team while negotiating the compensation agreement with an agency partner.
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Considering Gen AI in Agency Partnerships, Fees, and Contracts: Application and Best Practice
Webinar Rewinds November 6, 2024AI is transforming how marketers drive creative effectiveness. In this webinar, learn about the Creative Effectiveness Flywheel — a new approach that puts AI at the center of a dynamic process, enabling agile teams to create, analyze, and optimize content with greater speed and effectiveness.
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Reimagining the Client/Agency Partnership to Optimize Programmatic
Event Soundbites May 7, 2024Agency compensation should include more attractive KPI-based incentives.
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Getting Paid What You’re Worth
Event Recaps May 6, 2024Stacie Boney, president of Hanson Dodge, shared real-world examples of agency-client negotiations to illuminate best practices on how agencies can get paid what they’re worth while brands get the best work.
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