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How to Maintain Brand Differentiation When Using AI | On Scope
Podcast Clips December 14, 2025We’ve all heard of the “sea of sameness” that is expected to flourish with AI implementation. Caitlin Blewett, CMO at Genpact, shares her thoughts on how marketers might avoid falling into this trap, discussing the ways in which humans can continue to have a critical role in marketing practices, even with AI adoption.
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Are These Brand-Celebrity Pairings a Match Made in Heaven? | On Scope
Podcast Clips December 14, 2025In what might become a regular game on the On Scope podcast, host Mike Berberich and show producer Ryan Dinger discuss which brands should consider partnering with celebrities like Tyler The Creator, Sabrina Carpenter, and Tracy Morgan.
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Marketing News Quiz for December 13, 2025
Marketing News Quiz December 13, 2025In this week's marketing news quiz: Subway revives its 20-year-old loyalty program, Dove suits up for the Super Bowl, a new campaign from P&G brand Native, and more.
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Procter & Gamble's Native Preps First Branded Feature-Length 'Microsoap'
Marketing News December 12, 2025Procter & Gamble's Native on Wednesday announced that it is launching what it calls the first branded feature-length "microsoap" in the U.S. The marketing effort hitches the personal care brand to the rise of so-called "microdramas," or "verticals" that are filmed in portrait orientation and are designed to be viewed on cellphones.
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How to Advertise with More Character
Trends and Technology December 12, 2025Zoe Oz, CMO at Bilt, talks about how the financial services brand's new sitcom, Roomies, has been critical to the four-year-old company's effort to create an emotional bond with customers, and how building that relationship is at the core of its marketing strategy.
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These Brand Misconceptions Are Killing Your Bottom Line | On Scope
Podcast Clips December 12, 2025Brand Finance’s Alfred DuPuy shares the popular misconceptions about brand value that are eating into your profit margin.
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Zoom Homes in on Comedy for New Brand Campaign
Marketing News December 11, 2025Zoom on Wednesday announced the launch of its "Zoom Ahead" campaign that kicks off on New Year's Eve during the U.S. College Football Playoffs. Starring comedian and SNL cast member Bowen Yang, the spot was developed by SNL colleague Colin Jost's No Notes Productions and satirizes irksome video technology while encouraging users to take a stand for the platform they actually want.
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5 Strategies Top Marketing Teams Use that Low Performers Miss
Leading Edge December 10, 2025Drawing from insights in Fratzke Consulting’s latest 2026 Digital Marketing Trends Report, which surveyed over 350 marketing leaders across industries and maturity levels, this piece will highlight five proven strategies that distinguish high-performing marketing organizations from the rest.
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Dove Suits Up for Super Bowl LX
Marketing News December 9, 2025Dove on Tuesday announced that it will run an ad during the Super Bowl for the third year in a row, with a new 30-second spot designed to empower young female athletes.
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10 Tips for Building a Successful Creative Resourcing Model
Leading Edge December 9, 2025Here are 10 ways to ensure your resourcing model positions your in-house team for real and lasting impact.
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What Brand Marketers Need to Know About TV Advertising in 2026
Partner Content December 9, 2025Amid the acceleration of artificial intelligence (AI) and a full lineup of major TV events on the horizon — from the Milan-Cortina 2026 Winter Olympics to Super Bowl LX to the FIFA World Cup — 2026 is expected to be a defining moment for TV advertising for both traditional and streaming networks.
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Don’t Wait for Mergers or Acquisitions to Calculate Your Brand Value | On Scope
Podcast Clips December 9, 2025Brand Finance’s Alfred DuPuy explains why proactively calculating your brand’s value can be a boon for marketers looking to gain more respect from the C-suite and the rest of the organization and provides some insight into how you can do so.
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The Most Valuable Brands All Have These Things in Common | On Scope
Podcast Clips December 9, 2025During an appearance on the On Scope podcast, Brand Finance’s Alfred DuPuy shares the two qualities every single valuable brand on earth seems to have in common.
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Subway Brings Back Sub Club
Marketing News December 8, 2025Subway is bringing back its Sub Club loyalty program after a 20-year hiatus, with a twist — every fourth footlong sandwich is free. Fans can sign up to redeem their first free footlong by December 10 and visit SubClubBreadwinner.com for a chance to earn rewards, including an authentic Subway baking oven.
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Alongside AI, You Need Authenticity
Leading Edge December 8, 2025For the first time, the ANA Marketing Word of the Year is not one, but two words. When we began working on the initial list of words for members to vote on this year, the prevailing theme – as in recent years – was AI.
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Marketing News Quiz for December 6, 2025
Marketing News Quiz December 6, 2025In this week's marketing news quiz: global advertising spending predictions for 2026, a condiment brand suits up for the upcoming Super Bowl, a holiday-themed augmented reality platform from Snapchat, and more.
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WSAN Puts the Full Court Press on Audio Advertising
Trends and Technology December 5, 2025Laura Correnti, founder and CEO of Deep Blue Sports + Entertainment, says the Women's Sports Audio Network could be a boon for the growing number of partnerships between brands and women's sports.
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Codifying Brand as a Meaningful Contributor to Business Value
Leading Edge December 4, 2025Stephanie Fierman, EVP and head of the ANA Brand Practice, discusses the importance of maintaining, building, and growing brand.
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Hellmann's Suits Up for Super Bowl LX
Marketing News December 2, 2025Hellmann's on Tuesday announced that it will premiere a new ad during Super Bowl LX on February 8, 2026, the sixth time the mayonnaise brand has suited up for the "Big Game." It's yet another thread in Hellmann's growing ties to the NFL.
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Burger King Rolls Out SpongeBob Movie Menu
Marketing News December 1, 2025Burger King on Monday announced it is partnering with "The SpongeBob Movie: Search for SquarePants" to launch the SpongeBob Menu. The new menu, pegged to the holidays, features a limited-edition collection of sea-inspired menu items based on SpongeBob movie characters. "The SpongeBob Movie: Search for SquarePants" hits theaters December 19.
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