Search Marketing Knowledge Center

Signals from the Stage

Research Reports November 25, 2025

A survey from the 2025 ANA Masters of Marketing Conference by the ANA and The Harris Poll compares “marketer perception” and “public reality” side by side, a unique dual-lens approach that reveals where industry intuition aligns (or diverges) from consumer truth.

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Advertisers Jockey for Position in the Gaming Sector

Trends and Technology November 21, 2025

While immensely popular with consumers, gaming commands less than 5 percent of global media spending. That's starting to change, as brands like Jack in the Box, Jägermeister, and Lowe's ramp up their investments in the sector either by creating their own online venue or partnering with big gaming platforms.

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Heart, Humor, and Hype: How Panda Express Turned Storytelling into a 360° Brand Experience

Webinar Rewinds November 12, 2025

In this webinar, Panda Express' Fabiola del Rio and Dave Daines from Opinionated shared the story of how the “Have You Eaten Yet?” campaign used heartfelt cultural storytelling, karaoke-singing aunties, and a clear, confident brand position to turn a simple idea rooted in care into an emotionally resonant, category-defining moment.

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Disney's Holiday Campaign Features a Swirl of Activity

Marketing News November 11, 2025

Disney on Monday announced its new holiday campaign, "Make Someone's Holiday Magic," which celebrates the joy that Disney spreads to people throughout the world. The marketing effort features a short film, directed by Taika Waititi, and visits from Disney's Holiday Magic Tour across the globe.

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Highlighting Diverse Voices through Real World Connections

Conference Session Videos November 10, 2025

In this video, OUTFRONT discussed the importance of harnessing the power of public space to spotlight culture, celebrate inclusivity, and move people — through sports, music, and heartfelt partnerships that uplift diverse voices.

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SONIC Teams Up with Musicians to Promote Custom Coca-Cola Flavors

Marketing News November 3, 2025

SONIC is looking to stir consumers' creative juices with its new marketing campaign. The drive-in fast-food chain on Monday announced that it is giving away a free can of Coca-Cola, Diet Coke, or Coke Zero Sugar, once a day, for a limited time via the SONIC app so fans can concoct their own Coca-Cola flavors.

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5 Award-Winning Brand Experiences That Surprised and Delighted

Pulse November 3, 2025

Successful marketing isn’t, and shouldn’t, be limited to static advertisements. Marketing can go beyond what we think marketing is (collateral to be viewed passively) to the creation of an immersive experience that engages people and provides value — and even teaches them something new. Below are brand experiences that encouraged connectivity and helped the brands stand out.

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Dove Kicks Off Its Holiday Marketing Campaign

Marketing News October 30, 2025

Dove on Wednesday announced that it is partnering with Madison Square Garden Entertainment Corp. to serve as an Official Partner of the Rockettes and of the 2025 "Christmas Spectacular Starring the Radio City Rockettes." The beauty brand will bring its limited-edition holiday collection, events, and activations to Rockette shows beginning November 6.

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Intertrend Transforms Lunar New Year with Building-Sized Snake Game Experience

Multicultural and Inclusive Marketing Awards October 27, 2025

Intertrend Communications reimagined Lunar New Year celebrations by creating a modern, interactive building-sized Snake Game installation that transformed its headquarters into a nostalgic gaming experience.

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Visit Philadelphia Sets Guinness World Record with Drag Queen Story Time Celebrating Freedom and Inclusion

Multicultural and Inclusive Marketing Awards October 27, 2025

Visit Philadelphia sponsored a Guinness World Records title attempt for the largest attendance at a Drag Queen Story Time, drawing 263 attendees to the National Constitution Center steps from Independence Hall.

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How Election Year Advertising Rates Impact Brands' ROI

Leading Edge October 16, 2025

Ray Sheehan, founder of Old City Media, discusses why marketers should leverage experiential marketing.

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How Brands Drive Culture IRL

Event Recaps October 16, 2025

OUTFRONT discussed the importance of harnessing the power of public space to spotlight culture, celebrate inclusivity, and move people — through sports, music, and heartfelt partnerships that uplift diverse voices.

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Miller Lite’s Tryout Campaign Scored Big in Ohio

In-House Excellence Awards October 2, 2025

Miller Lite launched an experiential campaign that invited Ohio fans to compete in pro-level challenges alongside local athletes. Centered around its 96-calorie message, the “Pro for a Day” activation engaged participants through live tryouts with NFL, MLB, and MLS teams.

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NBCUniversal and DraftKings Team Up for Ad Deal

Marketing News October 1, 2025

NBCUniversal and DraftKings are teaming up for a new ad deal. Under the agreement, DraftKings will be featured across NBCUniversal's extensive portfolio of sports properties, spanning the NFL, NBA, and WNBA, among other major sports leagues. The deal also includes NBCUniversal's major events, including Super Bowl LX.

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Starbucks: A Case Study on Leveraging Emotions for Success

Leading Edge October 1, 2025

Nothing heralds the shift from summer to fall quite like the annual release of Starbucks’ Pumpkin Spice Latte. So iconic that it now has its own Wikipedia page, merchandise and fan clubs, the beverage has been one of the coffee giant’s most popular since its launch in 2003. So, what lies at the heart of this sweet success? A few standout behavioral biases have lent a hand, which Richard Shotton, founder of Astroten, and MichaelAaron Flicker, founder and CEO of XenoPsi Ventures, discuss.

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Ram Trucks Twists a Movie Tie-In into Something More

Event Recaps September 12, 2025

Ram Trucks transformed a simple movie partnership into a high-impact, multi-channel campaign that drove awareness, engagement, and sales for the Ram 1500 RHO.

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How the Kansas City Royals Challenged the Mental Health Crisis in Youth Sports

Smarties Awards August 27, 2025

The Kansas City Royals launched “Shut Out the Stigma,” a campaign featuring a powerful documentary, open letters, and team-driven advocacy to drive awareness and cultural change to spotlight the mental health crisis in youth sports.

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How Samsung Engaged Users Through AI

Smarties Awards August 26, 2025

Samsung Electronics Türkiye’s campaign introduced the Galaxy S24 series through a live-streamed event and an AI-driven chatbot that went beyond digital and extended to an in-store activation.

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RXBAR Campaign Offers Some Relief for Fed-Up Travelers

Marketing News August 22, 2025

RXBAR is launching the "Get Out of Travel B.S. Free" Card, a national sweepstakes offering consumers fed up with summer travel a chance to win $500 and recoup costs from disrupted travel plans. The marketing campaign comes amid a surge in both flight cancellations and delays.

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