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Podcasts as a Marketing Tool

ASK Answers December 10, 2025

How can I leverage the popularity of podcasts for my brand?

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WSAN Puts the Full Court Press on Audio Advertising

Trends and Technology December 5, 2025

Laura Correnti, founder and CEO of Deep Blue Sports + Entertainment, says the Women's Sports Audio Network could be a boon for the growing number of partnerships between brands and women's sports.

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Audio Advertising Gets Some Fine Tuning

Trends and Technology December 3, 2025

Despite the dizzying number of media channels — or maybe because of them — radio continues to provide advertisers with effective reach at lower cost per thousand than linear or streaming programming. At the same time, the industry is trying to address some gaps in measurement when it comes to ad buys.

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Does Your Brand Need a Podcast? | On Scope

Podcast Clips November 18, 2025

On Scope host Mike Berberich and show producer Ryan Dinger discuss a blockbuster podcast partnership between Spotify and Netflix, speculating on what the new deal means for brands partnering with content creators and debating whether this news means every brand needs to be in the podcast space or not.

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How Pepsi Sparked Delicious Debates to Win Hispanic Hearts

Multicultural and Inclusive Marketing Awards November 13, 2025

Pepsi tapped into the passionate culinary rivalries that divide Latin American communities — who makes the best tamales, Mexico or Colombia? — to create hyper-localized audio campaigns that sparked friendly debates across the U.S.

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Netflix Teams Up with Spotify for Video Podcasting Deal

Marketing News October 15, 2025

Spotify and Netflix on Tuesday announced that they are joining forces to bring sports, culture, lifestyle, and true crime video podcasts from Spotify Studios and The Ringer to Netflix. Audiences will be able to watch a variety of video podcasts on Netflix starting in early 2026 in the U.S., with more markets to follow.

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Turning Listener Attention into Measurable ROI with Audio

Conference Session Videos October 8, 2025

In this video, the Trade Desk and Comscore shared how digital audio’s rapid growth, cross-device accessibility, and deep audience trust create untapped opportunities for advertisers, while new measurement tools enable scalable, omnichannel campaign integration.

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Quilted Northern Parodies a Classic Starship Tune to Boost Brand Awareness

In-House Excellence Awards October 6, 2025

The toilet paper brand spoofed “We Built This City,” which, in its hands, became “We Quilt This City.”

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KitchenAid Turns Reviews into Romance

In-House Excellence Awards October 1, 2025

KitchenAid turned passionate customer reviews into a music-driven campaign that redefined dishwasher marketing, sparking emotional engagement and driving record-breaking brand preference and product sales.

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Closing the Gap: Trade Desk and Comscore on Why Audio Deserves More Ad Spend

Event Recaps September 22, 2025

The Trade Desk and Comscore shared how digital audio’s rapid growth, cross-device accessibility, and deep audience trust create untapped opportunities for advertisers, while new measurement tools enable scalable, omnichannel campaign integration.

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Radio Pumps Up Marketing Effectiveness

Partner Content September 18, 2025

Under increasing pressure to drive measurable results, advertisers are forcing themselves to choose between branding and performance marketing. The beauty of audio — especially radio — is that it makes it easy for ad buyers to achieve ROI for both.

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How Fidelity’s Podcast Connected with Everyday People and Drove Stellar Business Results

In-House Excellence Awards September 4, 2025

Money Unscripted marked Fidelity’s debut into the video podcast space, offering authentic financial storytelling that resonated with real people. The podcast featured everyday guests — not paid talent — sharing personal financial journeys, followed by expert insights from Fidelity professionals.

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Report: Consumers Cut Back on Entertainment Spending

Marketing News August 29, 2025

Americans are curtailing their entertainment spending, a new survey reveals, with streaming subscriptions, movie theaters, and live events seeing the biggest cuts. As they get more selective with dispensing their entertainment dollars, Americans are also divided on what's truly "essential."

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How Sofy Claimed the Night with Podcasts

Smarties Awards August 29, 2025

Softy crafted a serene lullaby podcast series — seamlessly integrating it into women's pre-sleep routines — to support them suffering from menstrual insomnia.

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How Snapdragon Redefined Audio for Music Lovers

Smarties Awards August 27, 2025

Snapdragon partnered with QQ Music to launch Snapdragon Premium Sound Quality, showcasing its AI-powered audio tech to music lovers. Through immersive content, tech integration, and artist-led campaigns, the initiative successfully boosted brand perception and premium subscriptions.

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Rockstar’s Bro-Code Unites Blue-Collar Workers

Smarties Awards August 22, 2025

Rockstar’s “Bro-Code” campaign redefined energy drink marketing by prioritizing community and blending occupation-specific media, CRM-driven engagement, and strategic partnerships to drive engagement and foster loyalty.

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This Company Pitched Its Tea and Coffee Brewer with a Video and Podcast Series

Smarties Awards August 22, 2025

Turkish brand Beko hired two comedians to share conversations over tea while demonstrating the benefits of its small home appliance.

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Pixel Amplifies Female Voices for Hip Hop 50

Smarties Awards August 18, 2025

Google Pixel teamed up with five emerging female rappers to honor women's contributions to hip hop for the genre’s 50th anniversary.

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Audio's Role in Brand Recall

Money Slides August 15, 2025

Cumulus Media shares data that compares the effectiveness of audio and visual brand mentions in promoting brand recall.

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Maximizing Audience Engagement with Brand Partnerships in Podcasting

Conference Session Videos August 13, 2025

In this video, Leah Reis-Dennis, head of podcasts at Audacy, and Kaelyn Moore, host of popular true crime podcast Heart Starts Pounding, gave a comprehensive overview of the audience engagement opportunity that exists for brands when partnering with podcasts, sharing data, best practices, and their own perspective on how to succeed.

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