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Search returned: 15 document(s).

  • Font Licensing: A Primer from Kellanova

     Event Recaps   December 4, 2025  

    During a December 3, 2025 meeting of the ANA’s Advertising Financial Management Committee, attendees learned why careful management of one’s fonts is so important and the proper approach for doing so from Christian Hauptman, senior category manager, marketing procurement (creative and media agencies) at Kellanova.

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  • Walled Gardens

     ASK Answers   November 20, 2025  

    What are walled gardens, and how are marketers interacting with them?

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  • Programmatic Insights to Finish 2025 Strong and Power 2026 Strategy

     Webinar Rewinds   November 18, 2025  

    The Q3 2025 ANA Programmatic Transparency Benchmark has arrived. Discover how brands are leveraging Q3 learnings to optimize their programmatic investments and set the foundation for stronger performance in 2026.

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  • Insights from the Masters Main Stage

     Leading Edge   November 12, 2025  

    Discover key takeaways from the 2025 ANA Masters of Marketing Conference — from AI-driven transformation and brand fundamentals to creativity, trust, and cultural relevance. Learn how top CMOs and brand leaders are driving growth and staying relevant in a fast-changing landscape.

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  • Programmatic Transparency Benchmark: Q3 2025 Benchmark Findings

     Research Reports   November 5, 2025  

    Marketers reclaimed $13.6 billion in media value in Q3 2025 as working-media share climbed to 47.1 percent. Connected TV quality surged, made-for-advertising exposure hit a record low, and 99.1 percent of spend occurred in low-risk environments — signaling a new era of efficiency, transparency, and accountability.

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  • Show-Level Transparency in CTV Depends on the Supply Path, Not the Ad Tech

    Leading Edge   October 28, 2025  

    Mike Fogarty, head of agency partnerships at Tatari, discussed the growing demand for show-level transparency in CTV.

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  • How a Low-Fee Adtech Vendor Can Quietly Empty Your Pockets

     Leading Edge   September 24, 2025  

    David Nelson, co-founder and CEO, Limelight Inc., discussed tech stack expenses.

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  • Frankfurt Kurnit Klein & Selz PC and BBB National Programs on Best Practices for NAD Proceedings

     Event Recaps   August 26, 2025  

    Frankfurt Kurnit Klein & Selz PC and BBB National Programs demystified NAD’s procedures and offered practical insights for advertisers navigating the self-regulatory environment.

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  • Unlock the Next Chapter in Programmatic Transparency

     Webinar Rewinds   August 24, 2025  

    The Q2 2025 ANA Programmatic Transparency Benchmark Report is reshaping how marketers think about efficiency, quality, and control in the programmatic supply chain. This webinar goes beyond the headlines to decode the latest benchmark data and reveal how leading brands are closing the $21.6 billion efficiency gap.

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  • The Strengths of Walled Gardens: Leading With Brand Suitability, Not Brand Safety

     Leading Edge   July 22, 2025  

    Luiz Felipe Barros, global chief marketing officer at Channel Factory, argues that walled gardens offer an excellent means of ensuring that ads runs alongside the right content and context, considering tone, intent, and engagement.

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  • Global CMO Growth Council Spotlight on Media, Cannes 2025

     CMO Content   July 1, 2025  

    At Cannes, the Growth Council's Media Spotlight session centered on the urgent need for scalable cross-media measurement solutions. The discussion reinforced the importance of collaboration to accelerate progress and ensure marketers can confidently optimize media investments.

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  • Generative AI Use in Advertising Contracts

     Pulse   June 26, 2025  

    To aid in the drafting and negotiation of AI Tool-specific contract terms, the Association of National Advertisers, along with Venable LLP, has created an “AI Rider” template to help its members draft and negotiate the use of AI Tools in their ad creative service arrangements.

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  • ANA Study on Programmatic Ad Spending Shows Mixed Signals

     Marketing News   May 23, 2025  

    Nearly 60 percent of programmatic ad spending is still wasteful, steered to overhead, tech supplier transaction costs, and bogus traffic sans the audiences marketers want to reach, per a new ANA study. But progress is being made.

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  • Firestarter Session by Edenred Pay: How to Protect Your Finance Department from Cybercriminals and Payment Fraud

     Conference Session Videos   April 28, 2025  

    Cybercriminals are more sophisticated than ever — and finance is one of their top targets. In this session, learn how to safeguard your payments, your data, and your organization’s financial future.

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  • Programmatic Transparency Benchmark: December 2024 Findings Update

     Research Reports   December 12, 2024  

    The ANA announced findings from its 2024 Programmatic Transparency Benchmark Study, which provides a unified measurement framework to the programmatic advertising industry. The study finds 7.9pp improvement of ad spend efficiency, but less than half of spend reaches consumers.

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