Generative AI Use in Advertising Contracts | Pulse | Industry Insights | All MKC Content | ANA

Generative AI Use in Advertising Contracts

To aid in the drafting and negotiation of AI Tool-specific contract terms, the Association of National Advertisers, along with Venable LLP, has created an “AI Rider” template to help its members draft and negotiate the use of AI Tools in their ad creative service arrangements.