ANA Winners Series
Carhartt’s Joel Kile on Redefining Recognition via B2B Holiday Gifting
How are top marketers pushing boundaries and rewriting the rules of engagement?
Denise McDevitt, SVP of award programs at ANA connects with Joel Kile, CCG D2B marketing manager at Carhartt, to spotlight Carhartt’s “For Crews Who Make the Holidays” campaign, a B2 Award-winning effort that redefined what seasonal gifting can mean for hardworking teams across industries.
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