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Instagram Launches Reels App for TV
Marketing News December 17, 2025Instagram wants to give TikTok and YouTube a run for their money. The Meta-owned social site on Tuesday said it is launching its Instagram for TV app in the U.S., via Amazon Fire TV streaming devices, enabling users to watch Instagram Reels videos produced by Instagram users on bigger screens. The move comes three months after Instagram rolled out a dedicated iPad app.
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mio’s Twitch Takeover: A Zero-Media Campaign That Won Big
Leading Edge December 17, 2025mio’s award-winning Twitch campaign hijacked native platform behaviors to drive organic engagement, energizing streamers and audiences through real-time interactions — all without spending a dollar on media.
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Report: TikTok Outpaces Instagram and Facebook Engagement
Leading Edge December 16, 2025Social Insider’s 2025 Social Media Benchmarks report provides a comprehensive analysis of engagement metrics, audience behaviors, and strategic recommendations across TikTok, Instagram, Facebook, and X.
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What This Year’s Annual Super Poll Revealed
Leading Edge December 16, 2025For the fourth year in a row, Platinum Rye Entertainment (PRE) conducted an annual survey of viewers’ habits and practices for Big Game Ads.
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Pinterest to Acquire tvScientific
Marketing News December 15, 2025Pinterest on December 11 announced that it is acquiring tvScientific, a connected TV performance advertising platform. Pinterest will combine its audience signals with the platform, enabling brands to deliver more personalized ads and measure how TV boosts the outcomes of their performance marketing campaigns.
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Three GEO Tips to Future Proof Your Search Strategy
POVs December 14, 2025The rules of discoverability are shifting — again. And if your brand wants to stay relevant in the new AI-dominated world of search, it’s time to optimize for the engine behind the engine. Get started with these three best practices.
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Procter & Gamble's Native Preps First Branded Feature-Length 'Microsoap'
Marketing News December 12, 2025Procter & Gamble's Native on Wednesday announced that it is launching what it calls the first branded feature-length "microsoap" in the U.S. The marketing effort hitches the personal care brand to the rise of so-called "microdramas," or "verticals" that are filmed in portrait orientation and are designed to be viewed on cellphones.
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The Case for a Dedicated YouTube Budget
Leading Edge December 12, 2025John Cobb, EVP general manager at Cadent VuePlanner, discusses why all marketers should have a budget for YouTube.
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What Holiday Movies Teach You About Marketing — Without Trying
Leading Edge December 12, 2025Holiday movies aren’t business textbooks. They’re glossy, snow-drenched, and awash in manufactured feeling. But look past the bells and whistles, and you'll notice how often these chestnuts roast on the same fire: commerce. Somebody's chasing a bonus, a rating, a product launch, and a family moment that's been packaged like a Q4 campaign. When the chase turns sour, the movie accidentally tells the truth about what makes people stay. Here are five lessons from seven tinsel-laden Tinseltown classics that still work in July.
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How to Advertise with More Character
Trends and Technology December 12, 2025Zoe Oz, CMO at Bilt, talks about how the financial services brand's new sitcom, Roomies, has been critical to the four-year-old company's effort to create an emotional bond with customers, and how building that relationship is at the core of its marketing strategy.
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How Kyndryl Built a Dynamic Digital Media Platform
Conference Session Videos December 11, 2025Kyndryl recently launched The Kyndryl Institute, a dynamic digital media platform designed to spark public dialogue and elevate thought leadership. In this video, marketing leaders Ken Robertson and Lisa Kay Davis shared how the initiative was built and how it thrives through client co-creation and a partner-agnostic ecosystem.
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What Brand Marketers Need to Know About TV Advertising in 2026
Partner Content December 9, 2025Amid the acceleration of artificial intelligence (AI) and a full lineup of major TV events on the horizon — from the Milan-Cortina 2026 Winter Olympics to Super Bowl LX to the FIFA World Cup — 2026 is expected to be a defining moment for TV advertising for both traditional and streaming networks.
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NBCUniversal Renews Creator Program for 2026 Winter Olympics
Marketing News December 5, 2025NBCUniversal on Tuesday announced that it was bringing back its creator collective — which launched during the 2024 Paris Games — for the upcoming Winter Olympics in Milan and Cortina, Italy. Partnering with Meta, TikTok, and YouTube, the "Milan Cortina Creator Collective" will feature more than 25 creators providing their unique coverage of the event.
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WSAN Puts the Full Court Press on Audio Advertising
Trends and Technology December 5, 2025Laura Correnti, founder and CEO of Deep Blue Sports + Entertainment, says the Women's Sports Audio Network could be a boon for the growing number of partnerships between brands and women's sports.
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Dentsu: Global Events to Send Ad Spending Past $1 Trillion for the First Time in 2026
Marketing News December 4, 2025Global advertising spending is forecast to increase by 5.1 percent in 2026, surpassing $1 trillion U.S. dollars for the first time, according to dentsu's advertising forecast released on Wednesday. Ad spending is expected to outpace the projected 3.1 percent expansion of the global economy.
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Why the Future of Media Buys Is Local, Layered, and Data-Driven
Leading Edge December 3, 2025Let’s be honest: “Cable” is an awkward word nowadays. As of 2024, a little less than half of U.S. households no longer pay for traditional TV, and cord-cutting is now the norm, not the exception, according to Park Associates. But paradoxically, many viewers still rely on linear news sources. So, how do you reconcile that?
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Audio Advertising Gets Some Fine Tuning
Trends and Technology December 3, 2025Despite the dizzying number of media channels — or maybe because of them — radio continues to provide advertisers with effective reach at lower cost per thousand than linear or streaming programming. At the same time, the industry is trying to address some gaps in measurement when it comes to ad buys.
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What the Disney and YouTube TV Dispute Revealed About Live Sports Streaming Behavior
Knowledge Partners December 3, 2025The Disney–YouTube TV blackout revealed that sports fans are loyal to content, not platforms, and that programmatic strategies must adapt quickly to shifting streaming behaviors.
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Everyone Says Retail Media Has Peaked. Here's Why They're Wrong.
Leading Edge December 2, 2025Jonathan Hopkins, co-founder of Sonder, discusses the importance of retail media networks.
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Five Key Findings from the ANA’s Report on Sustainable CTV
POVs December 1, 2025With these five key findings from the ANA and Scope3’s latest research on sustainable CTV, your media buys will not only become more environmentally friendly but also perform better.
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