Search Results for All Content (access may be restricted)
Search returned: 1994 document(s).
-
ABX x SeeHer Report Links Updated Male Roles to Stronger Female Representation
Knowledge Partners December 16, 2025SeeHer and ABX reveal how outdated male portrayals undermine female representation and ad effectiveness. This report offers GEM®-based strategies to modernize character roles, elevate authenticity, and drive stronger brand resonance and ROI.
view -
SeeHer and Ipsos Deliver Actionable Insights for Elevating Women’s Representation in Ads
Knowledge Partners December 16, 2025Ipsos and SeeHer reveal how authentic, multidimensional portrayals of women in advertising drive measurable growth, expose industry gaps, and offer a category-by-category playbook to align representation with business outcomes.
view -
Ipsos and SeeHer Report Reveals Authentic Female Portrayals Drive Measurable Brand Growth
Knowledge Partners December 16, 2025Ipsos and SeeHer’s 2025 Strive for More 2.0 report reveals authentic portrayals of women in advertising drive growth, exposes industry gaps, and delivers actionable insights for marketers to align representation with measurable outcomes.
view -
ABX and SeeHer Report: Super Bowl Ads Miss ROI by Ignoring Female Fans
Knowledge Partners December 16, 2025SeeHer and ABX share insights from their report 2025 Super Bowl Ads Fumble Again, highlighting how brands overlook female fans and how inclusive, authentic storytelling can drive ROI and growth.
view -
Dove Suits Up for Super Bowl LX
Marketing News December 9, 2025Dove on Tuesday announced that it will run an ad during the Super Bowl for the third year in a row, with a new 30-second spot designed to empower young female athletes.
view -
Burger King Rolls Out SpongeBob Movie Menu
Marketing News December 1, 2025Burger King on Monday announced it is partnering with "The SpongeBob Movie: Search for SquarePants" to launch the SpongeBob Menu. The new menu, pegged to the holidays, features a limited-edition collection of sea-inspired menu items based on SpongeBob movie characters. "The SpongeBob Movie: Search for SquarePants" hits theaters December 19.
view -
How Maybelline Changed the Face of Beauty for Asian Americans
Multicultural and Inclusive Marketing Awards November 25, 2025Maybelline New York’s Face the Difference campaign, launched during Asian Pacific American (AAPI) Heritage Month, set a new benchmark for inclusive beauty marketing by authentically engaging the AANHPI community through cultural storytelling, strategic partnerships, and co-creation.
view -
Sprite Transforms Its "Obey Your Thirst" Campaign with a Fresh Spokeswoman
Multicultural and Inclusive Marketing Awards November 24, 2025The beverage brand sought to appeal to African Americans through a partnership with track and field star Sha’Carri Richardson.
view -
Western Union’s Appeal to South Asian, Filipino, and Jamaican Communities
Multicultural and Inclusive Marketing Awards November 24, 2025The campaign highlighted the brand’s emotional role in facilitating remittances in culturally specific ways.
view -
The Edelman Longevity Lab Launches 'The Power of 55'
Marketing News November 21, 2025The marketing industry's approach to the 50-plus crowd is old and in the way, and Edelman wants to do something about it. Edelman's Longevity Lab on Wednesday launched The Power of 55, a list of creators over the age of 55 who will be tasked with developing the most effective ways for brands to engage with the cohort.
view -
Corona’s Beach Upgrades Empower First-Time Visitors with Disabilities
Multicultural and Inclusive Marketing Awards November 21, 2025Corona launched Accessing Paradise to make Canadian beaches more inclusive for people with mobility impairments, combining accessibility upgrades with community engagement and environmental responsibility to expand access to nature.
view -
IKEA’s New Site Celebrates Hispanic Language Diversity
Multicultural and Inclusive Marketing Awards November 21, 2025IKEA launched a culturally fluent Spanish-language website and campaign celebrating linguistic diversity among Hispanic families, driving engagement and sales through relatable storytelling, search strategy, and inclusive digital experiences.
view -
AARP Celebrates Diwali to Connect with South Asian Americans
Multicultural and Inclusive Marketing Awards November 20, 2025The celebration worked to redefine aging as a time of creativity, connection, and continued cultural pride.
view -
McDonald’s Stages an Experiential Sauce-Customization Event
Multicultural and Inclusive Marketing Awards November 20, 2025The pop-up tapped into fans’ love of mixing the QSR’s sauces in personalized ways to promote a new menu item, McCrispy Strips.
view -
Putney Empowers Juneteenth Education with AI
Multicultural and Inclusive Marketing Awards November 19, 2025Putney launched ChatJuneteenth, the first AI tool built for a holiday, to shift the educational burden away from Black Americans and offer inclusive, accessible learning about Juneteenth’s history and meaning.
view -
Vanguard Uses Storytelling to Empower Black Financial Journeys
Multicultural and Inclusive Marketing Awards November 19, 2025Vanguard built trust with affluent Black investors through a community-driven campaign that sparked honest financial conversations, using storytelling, research, and media partnerships to empower wealth-building dialogue and deepen brand relevance.
view -
Toyota’s NFL Collaboration Celebrates Latino Identity and Legacy
Multicultural and Inclusive Marketing Awards November 18, 2025Toyota’s “Lost Names” campaign celebrated Latino heritage through NFL jersey storytelling, driving cultural impact and elevating brand connection among Hispanic fans.
view -
Coca-Cola Reimagines Holiday Giving Through Filipino Traditions
Multicultural and Inclusive Marketing Awards November 18, 2025Coca-Cola celebrated Filipino-Canadian holiday traditions by spotlighting Sari-Sari stores and Balikbayan boxes, creating emotional impact through community storytelling, cultural relevance, and a showstopping out-of-home activation.
view -
Penguin Random House Used Books and Community to Fight Back Against Bans
Multicultural and Inclusive Marketing Awards November 17, 2025Penguin Random House’s “Banned Wagon” campaign turned book censorship into community action by distributing banned books, sparking national engagement, and empowering readers to defend the freedom to read.
view -
Teachers College Community School Drives Educator Retention and Impact
Multicultural and Inclusive Marketing Awards November 17, 2025The Schoolys initiative by Teachers College Community School delivered a high-impact recognition program that strengthened staff retention and engagement while generating broad media visibility.
view