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  • How to Cultivate an Engaging and High-Performing Work Culture

     Leading Edge   December 15, 2025  

    All companies want to foster a culture of high performance, engagement, innovation, and productivity. Accomplishing this, of course, is easier said than done – especially in a rapidly evolving world where needs and wants change as culture changes – and as technology alters how we work and interact.

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  • How B2B Marketers Are Starting to Humanize Their Messaging

     B2B   December 10, 2025  

    As traditional B2B advertising channels continue to wane, savvy B2B marketers are turning to videos featuring influencers to drive engagement and build brand trust. Most B2B marketers (81 percent) have dedicated influencer-marketing budgets, says a new survey, while another 9 percent plan to follow suit this year.

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  • NBCUniversal Renews Creator Program for 2026 Winter Olympics

     Marketing News   December 5, 2025  

    NBCUniversal on Tuesday announced that it was bringing back its creator collective — which launched during the 2024 Paris Games — for the upcoming Winter Olympics in Milan and Cortina, Italy. Partnering with Meta, TikTok, and YouTube, the "Milan Cortina Creator Collective" will feature more than 25 creators providing their unique coverage of the event.

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  • Find and Keep Great Marketing Talent Using AI-Powered Resources

     Webinar Rewinds   December 5, 2025  

    In this webinar, gain insights into the evolving business of talent acquisition, workforce development, and human resources as AI is rapidly changing the professional ecosystem. Learn from industry experts about innovative hiring strategies, talent retention techniques, and emerging trends that are reshaping how organizations attract, develop, and nurture top talent.

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  • 10 Hard Truths Every CMO Must Confront to Lead Fearlessly

     Knowledge Partners   December 2, 2025  

    Agency Mania discusses hard truths every CMO must confront to lead fearlessly and turn partnership into performance.

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  • Three Traits of Effective Modern Leadership

     POVs   December 1, 2025  

    Modern leadership is changing and if those in charge at your organization don’t get on board, your business will almost definitely be left behind.

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  • The Hidden Growth Opportunities in Aligning Creative and Media Teams

     Leading Edge   November 20, 2025  

    Many organizations are not prioritizing creative measurement while modernizing. Throwing in influencers, retail media, and generative AI only amplifies the risk as content volume continues its exponential growth, turning a fast-moving process into an increasingly high-stakes gamble.

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  • Three Ways to Unlock the Creative Superpowers of Neurodivergent Employees

     POVs   November 20, 2025  

    With research indicating creative teams that include neurodivergent people can be up to 30 percent more productive, it’s likely your business is missing out on marketing performance by neglecting neurodivergent inclusion. You can change that and start reaping the rewards of smarter workspaces with these three tips.

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  • Most CMOs Expect AI to Change Their Role in the Next Two Years

     Marketing News   November 19, 2025  

    Buckle up. Sixty-five percent of CMOs believe advances in artificial intelligence will dramatically transform their role within the next two years, according to a survey released on Monday by marketing research company Gartner. Brand identity will need significant changes to keep up.

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  • Achieving the Holy Grail of Marketing Utilizing AI and Beyond

     Webinar Rewinds   November 19, 2025  

    In this webinar, learn how the rapid onset of AI is transforming the marketing industry with new tools and upskilling needed to achieve optimal success. Speakers shared their invaluable insights on how to harness AI for smarter, more impactful marketing.

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  • Walmart Rolls Out New Ad for Holiday Campaign

     Marketing News   November 17, 2025  

    Walmart on Monday rolled out the next phase of its Black Friday Deals, along with a new ad for the retailer's WhoKnewVille holiday marketing campaign featuring Walton Goggins as the Grinch. Goggins helped to kick off Walmart's branding campaign, "Who Knew," last summer, touting the retailer's millions of products.

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  • Benchmarking, Reinvented

     Knowledge Partners   November 14, 2025  

    Bruno Gralpois of Agency Mania Solutions offers advice for how to use benchmarking in negotiating agency compensation, as well as the risks of relying on it too much.

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  • The 2025 Global CMO Growth Summit Recap

     CMO Content   November 14, 2025  

    This recap captures the key actions, priorities, and commitments that will shape the industry’s 2026 Growth Agenda and outlines how the Council is uniting the world’s top marketers to drive growth with urgency and accountability.

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  • Words of Wisdom from the 2025 ANA Masters of Marketing Conference

     Leading Edge   November 13, 2025  

    Below are some of the rich insights and recommendations from the industry leaders who presented at ANA's 2025 Masters of Marketing Conference.

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  • How Agencies Can Bring Accountability to Your Campaign Spend with Mastercard

     Webinar Rewinds   November 12, 2025  

    This webinar pulls back the curtain on agency financial operations and shows how agencies that embrace invoice-to-pay automation deliver smarter spend management, clearer reporting, and better outcomes for the brands they serve.

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  • Unlock More Value: A Sneak Peek at 2026 Membership Benefits

     Webinar Rewinds   November 11, 2025  

    2026 is coming fast. Are you ready to unlock more value? In this quick 30-minute webinar, Luke Ruckel with the ANA covered how to log in, plug in, and check in — plus some best practices to fuel your growth as a marketer in today’s changing world.

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  • These Employee-Focused Campaigns Got It Right

     Pulse   November 10, 2025  

    Below are campaigns that prioritized fostering employee morale and celebrated the often-invisible labor behind the ads and products.

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  • 2025 ANA Trends in Agency Compensation Report

     Research Reports   November 2, 2025  

    The 19th Edition of the ANA's Trends in Agency Compensation Report provides the definitive data on how the industry is managing its agency partnerships. Based on responses from 99 ANA member organizations, this report delivers critical benchmarks to inform your compensation strategy, negotiations, and financial planning.

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  • Generative AI: How to Get Ahead of the Game

     CMO Content   October 30, 2025  

    AI isn’t just another tool; it’s a transformational force that’s reshaping how brands operate, connect, and grow. Everyone needs to become the “Chief Architects” of change, here are recommendations on how you and your marketing teams can lead.

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  • Intelligent Growth and Brand Value Creation Through AI

     Conference Session Videos   October 29, 2025  

    In this video, WPP Media’s Brian Lesser outlined how the future of brand value creation lies at the intersection of ubiquitous media and transformative AI, urging marketers to move from tactical campaigns to strategic worldbuilding for intelligent, measurable growth.

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