How B2B Marketers Are Starting to Humanize Their Messaging
B2B brands like Fellowes and Lenovo turn to videos featuring influencers to spur engagement
As traditional B2B advertising channels continue to wane, savvy B2B marketers are turning to videos featuring influencers to drive engagement and build brand trust. Most B2B marketers (81 percent) have dedicated influencer-marketing budgets, says a new survey, while another 9 percent plan to follow suit this year.
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