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Search returned: 261 document(s).
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Short-Termism Is Killing Your Business and Other Lessons from Season One
On Scope December 18, 2025The On Scope team reflects on some of the most valuable lessons shared by guests during the show’s first season, highlighting insights from marketing masters like former Mastercard CMO Raja Rajamannar, Deloitte Digital’s Maggie Gross, eos’s Soyoung Kang, and more.
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Three Ways You Can Be a Better Partner to Tech Partners | On Scope
Podcast Clips November 22, 2025From hard skills to soft, Danilo Tauro, a senior advisor at McKinsey & Co. and a managing partner at VC firm CartographAI, gave his advice for how marketers can be a better partner to their tech solution providers, sharing three tips you need to know.
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Three Key Industry Shifts Redefining the Future of Client-Agency Partnerships
Knowledge Partners November 19, 2025Agency Mania explored three seismic shifts redefining client–agency partnerships: AI-driven collaboration, performance-based compensation, and holistic partnership intelligence and how these shifts are transforming creativity, accountability, and value creation into strategic growth engines for modern marketing ecosystems.
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Agency Compensation Methods & Models
ASK Answers November 12, 2025What are some considerations for choosing an agency compensation model?
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How Marketers Take Creative Feedback to a Higher Level
Partner Content November 6, 2025When it comes to giving feedback on creative projects, shifting the focus from prescribing solutions to defining problems is the key to unlocking work that will help to distinguish the brand. By grounding all critiques in a well-crafted strategic brief, this method builds trust and collaboration, rather than stifling creativity.
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What Happens When Marketers Fail to See the Forest for the Trees
Partner Content October 28, 2025A micro-analytics approach, or single "tree" view, to marketing and advertising is valuable, but it risks missing the broader perspective of the "forest." Macro analytics — an aggregated look across all brands, agencies, and regions — can reveal strategic opportunities that individual scope reviews simply cannot.
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Agency Feedback and Performance Evaluation
ASK Answers October 16, 2025How can I give my agency effective, actionable feedback?
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Five Essential Elements of Creative Briefs That Actually Drive Results
POVs October 15, 2025With creative effectiveness being one of the top drivers of business success, it is crucial you get your briefs right. Find out what makes a brief great with these five insights, based on feedback from over 900 marketing executives.
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JB Smoove Always Wanted to Be an Ad Man | On Scope
Podcast Clips October 9, 2025JB Smoove is an Emmy award-winning actor known for his role on Curb Your Enthusiasm and his time as a writer for Saturday Night Live. But would you believe that, since he was a kid, he always wanted to be an ad man? He explains why in this clip from On Scope: The Marketing Podcast.
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The Art of Creative Feedback
Partner Content October 7, 2025Marketing managers often hesitate to provide feedback on a creative project. They want to be helpful, of course, but don't want to clog the creative flow. The ultimate solution for marketers is to shift their focus from telling creative teams that something needs to be fixed to pointing out the problem(s).
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What's on the Table for Client-Agency Relations?
Trends and Technology September 5, 2025Justin Thomas-Copeland, who was recently named CEO of the 4As, says the ad agencies best positioned to thrive in the current climate are flexible, fast, and have a large window into their clients' business.
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Why Is Most Ad Creative So Terrible? | On Scope
Podcast Clips August 19, 2025Rethink COO and Partner Caleb Goodman explains why most ad creative is really bad and offers an unexpected solution to the problem.
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What “Seemingly Ranch” Teaches Us About the Creative Process | On Scope
Podcast Clips August 19, 2025Rethink COO and Partner Caleb Goodman discusses how his company has created a systematized process for developing more human relationships with its clients, leading to stellar creative work.
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Brand-Side Marketers Need to Stop Doing These Things | On Scope
Podcast Clips August 19, 2025Rethink COO and Partner Caleb Goodman shares the most common missteps he sees clients take, sabotaging their own success in the process.
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How Deeper Interpersonal Relationships Power Better Ad Creative with Caleb Goodman
On Scope August 14, 2025Rethink’s Caleb Goodman joins the On Scope podcast to highlight his organization’s unique approach to the client-agency relationship, including how they’ve systematized a process that leads to deeper interpersonal connections, which ultimately result in much stronger creative work.
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How Honda Is Striking the Right Chord with Gen Z Consumers
Event Recaps August 7, 2025Honda, in partnership with multicultural agency Orci, shared how it reinvented its music platform, Honda Stage, to authentically connect with gen Z. Rather than interrupting audiences, the brand focused on amplifying emerging musical talent — resulting in measurable engagement gains and renewed cultural relevance.
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Survey: How Marketers Are Tackling Their Agency Management Models
Leading Edge July 30, 2025From April through June 2025, select ANA members were invited to answer a brief survey on their agency roster strategies.
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How Mischief Builds Breakthrough Work Between Brands and In-House Teams
Event Recaps July 29, 2025Creative agency, Mischief, outlined five principles for unlocking creative synergy between agencies and in-house teams.
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Why Do Brands Spam Agency Reviews? | On Scope
Podcast Clips July 29, 2025Bruno Gralpois, co-founder of Agency Mania Solutions, shares his thoughts on why brands seem to view agency reviews as a go-to move, citing the four major causes he sees.
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Do Agency Reviews Cost More Than They’re Worth? | On Scope
Podcast Clips July 29, 2025Bruno Gralpois, co-founder of Agency Mania Solutions, explains why agency reviews are much more costly than they seem, with many under-the-surface expenses that don’t come into consideration when a brand decides to conduct a review.
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