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What This Year’s Annual Super Poll Revealed
Leading Edge December 16, 2025For the fourth year in a row, Platinum Rye Entertainment (PRE) conducted an annual survey of viewers’ habits and practices for Big Game Ads.
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ABX and SeeHer Report: Super Bowl Ads Miss ROI by Ignoring Female Fans
Knowledge Partners December 16, 2025SeeHer and ABX share insights from their report 2025 Super Bowl Ads Fumble Again, highlighting how brands overlook female fans and how inclusive, authentic storytelling can drive ROI and growth.
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Pinterest to Acquire tvScientific
Marketing News December 15, 2025Pinterest on December 11 announced that it is acquiring tvScientific, a connected TV performance advertising platform. Pinterest will combine its audience signals with the platform, enabling brands to deliver more personalized ads and measure how TV boosts the outcomes of their performance marketing campaigns.
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What Holiday Movies Teach You About Marketing — Without Trying
Leading Edge December 12, 2025Holiday movies aren’t business textbooks. They’re glossy, snow-drenched, and awash in manufactured feeling. But look past the bells and whistles, and you'll notice how often these chestnuts roast on the same fire: commerce. Somebody's chasing a bonus, a rating, a product launch, and a family moment that's been packaged like a Q4 campaign. When the chase turns sour, the movie accidentally tells the truth about what makes people stay. Here are five lessons from seven tinsel-laden Tinseltown classics that still work in July.
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Dove Suits Up for Super Bowl LX
Marketing News December 9, 2025Dove on Tuesday announced that it will run an ad during the Super Bowl for the third year in a row, with a new 30-second spot designed to empower young female athletes.
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What Brand Marketers Need to Know About TV Advertising in 2026
Partner Content December 9, 2025Amid the acceleration of artificial intelligence (AI) and a full lineup of major TV events on the horizon — from the Milan-Cortina 2026 Winter Olympics to Super Bowl LX to the FIFA World Cup — 2026 is expected to be a defining moment for TV advertising for both traditional and streaming networks.
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Why the Future of Media Buys Is Local, Layered, and Data-Driven
Leading Edge December 3, 2025Let’s be honest: “Cable” is an awkward word nowadays. As of 2024, a little less than half of U.S. households no longer pay for traditional TV, and cord-cutting is now the norm, not the exception, according to Park Associates. But paradoxically, many viewers still rely on linear news sources. So, how do you reconcile that?
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What the Disney and YouTube TV Dispute Revealed About Live Sports Streaming Behavior
Knowledge Partners December 3, 2025The Disney–YouTube TV blackout revealed that sports fans are loyal to content, not platforms, and that programmatic strategies must adapt quickly to shifting streaming behaviors.
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Hellmann's Suits Up for Super Bowl LX
Marketing News December 2, 2025Hellmann's on Tuesday announced that it will premiere a new ad during Super Bowl LX on February 8, 2026, the sixth time the mayonnaise brand has suited up for the "Big Game." It's yet another thread in Hellmann's growing ties to the NFL.
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Five Key Findings from the ANA’s Report on Sustainable CTV
POVs December 1, 2025With these five key findings from the ANA and Scope3’s latest research on sustainable CTV, your media buys will not only become more environmentally friendly but also perform better.
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Sprite Transforms Its "Obey Your Thirst" Campaign with a Fresh Spokeswoman
Multicultural and Inclusive Marketing Awards November 24, 2025The beverage brand sought to appeal to African Americans through a partnership with track and field star Sha’Carri Richardson.
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Do TV and Streaming Ads Drive Sales?
Partner Content November 20, 2025While marketers know multiscreen TV — both traditional and streaming — drives brand awareness, it has seldom been easy to demonstrate its direct influence on sales and business outcomes. Amid the expansion of social media, artificial intelligence, and data, brand marketers need to prove the value of their TV media spending just as they do with their digital campaigns.
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Product Placement in Television and Film Is Becoming Too Obvious
Leading Edge November 14, 2025The increased rate of product placement in television and film has adverse effects on consumers.
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How Avocados From Mexico Used the Super Bowl to Build Brand Messaging
Event Soundbites November 6, 2025Avocados From Mexico used its Super Bowl spots as the foundation for building a trifecta of future brand messages.
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Gap Rolls Out Holiday Ad Campaign
Marketing News November 5, 2025The Gap is getting into the groove for the holidays. The apparel brand on Tuesday debuted its holiday marketing campaign, "Give Your Gift," which builds on the momentum from last year's holiday celebration and features an assist from singer-songwriter Sienna Spiro.
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Three Takeaways from Wurl’s 2025 CTV Trends Report
Leading Edge November 5, 2025Wurl’s “The CTV Trends Report 2025: Advertiser Edition” explains how viewing behavior, content, and ad opportunities shaped CTV streaming’s performance potential in 2025.
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CTV Isn’t Cable: Why Identity and AI Make It the New Marketing Backbone
Leading Edge November 4, 2025Margo Hock, VP of partnerships at AnalyticsIQ, discusses the latest on CTV and identity.
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TV Measurement Hits Prime Time: Smarter Data, Bigger Impact
Webinar Rewinds November 4, 2025In this webinar, discover how cutting-edge innovations in TV measurement are transforming how brands connect media to business outcomes. In this session, you’ll explore.
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How an Obsession with Effectiveness Unlocks Powerful Creativity
Conference Session Videos November 1, 2025In a video from a session at the ANA’s 2025 Masters of Marketing Conference, Mercado Libre CMO and EVP Sean Summers illustrated some examples of taking big swings as a marketer, which he drew from his own experience as CMO at the Latin American e-commerce company Mercado Libre.
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Boosting Marketing Effectiveness Through Risk-Taking
Event Recaps October 30, 2025During an October 24 session held at the ANA’s 2025 Masters of Marketing Conference, Mercado Libre CMO and EVP Sean Summers illustrated some examples of taking big swings as a marketer, which he drew from his own experience as CMO at the Latin American e-commerce company Mercado Libre.
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