Search Results for All Content (access may be restricted)
Search returned: 404 document(s).
-
Thermo Fisher Brings NYC Experience to Conference-Goers
B2 Awards July 17, 2025Thermo Fisher Scientific created an immersive NYC-themed experience for attendees of DCAT Week, hosted by the Drug, Chemical and Associated Technologies Association.
view -
Mastercard Turns Every Ride into Tree Restoration
B2 Awards July 17, 2025Mastercard activated the Priceless Planet Coalition at the GRAMMYs with a seed-embedded dress, driving tree restoration via music, gaming, and mobility partners — turning everyday purchases into global reforestation impact.
view -
From Quantity to Quality: Unisys's AI-Driven Lead Generation Revolution
B2 Awards July 17, 2025Unisys revamped lead generation by leveraging AI, intent data, and ABM training to boost lead quality, align marketing-sales, and drive record pipeline growth — achieving a 192 percent ROI and doubling new logo contracts.
view -
Canva Uses Out-Of-Home Advertising to Reach B2B Executives
B2 Awards July 16, 2025Canva utilized out-of-home advertising to target hard-to-reach enterprise executives.
view -
HP’s ABM Breakthrough Turns LinkedIn into a Sales Engine
B2 Awards July 16, 2025HP transformed its LinkedIn marketing strategy by integrating campaign data with internal CRM insights to track real sales impact, leading to measurable increases in account engagement, opportunities, and closed deals.
view -
EY’s Real-Time Evolution: Turning Experts into Newsmakers
B2 Awards July 16, 2025EY’s Real Time Business content ecosystem, developed with EssenceMediaCom, leverages expert insights and journalistic storytelling to deliver timely, sector-specific thought leadership that drives brand consideration and decision-maker engagement.
view -
Intel’s High-Impact Campaign Breaks Through with GenAI Metaphors
B2 Awards July 16, 2025Intel partnered with agency Intercept to launch a metaphor-driven ABM campaign for its AI-powered Cloud Optimizer, exceeding pipeline, reach, and lead targets by using Gen AI, automation, and precision targeting.
view -
WypAll Undergoes Digital Transformation for Its B2B Campaign
B2 Awards July 15, 2025To stand out in a saturated market, Kimberly-Clark’s WypAll underwent a digital transformation.
view -
Visa Partners with Hugo Boss to Reach Merchant Service Providers
B2 Awards July 15, 2025Visa partnered with Hugo Boss for its campaign to provide merchant service providers (MSPs) with the benefits of network tokens.
view -
Workday Partners with Rock Stars for Its Global Campaign
B2 Awards July 15, 2025Workday appealed to global C-suite executives using famous rock stars across six regions.
view -
JPMorgan Chase’s Podcast Appealed to “Women on the Move”
B2 Awards July 15, 2025JPMorgan Chase expanded its podcast into a video format, appealing to women across their diverse and intersecting identities.
view -
FINVI Launches Velosidy to Fix Collections Forever
B2 Awards July 14, 2025FINVI redefined third-party collections with Velosidy — a modern SaaS solution launched through a disruptive, nostalgia-driven campaign that rebranded FINVI as a bold, beloved innovator in an antiquated industry.
view -
GE’s Handheld Device Redefines Cardiac Diagnostics
B2 Awards July 14, 2025GE Healthcare launched the Vscan Air SL to transform cardiac care by reducing diagnostic delays. The “Know. Now.” campaign positioned the device as a breakthrough in fast, confident cardiovascular assessment.
view -
How Google Cloud Turned a Keynote into an A.I.-Powered Spectacle
B2 Awards July 14, 2025Google Cloud redefined the keynote experience with a tech-forward, immersive stage design that reflected the power of generative A.I., driving record-breaking attendance, livestream views, and brand impact.
view -
How T-Mobile for Business Rebooted Its Partner Channel for Growth
B2 Awards July 14, 2025T-Mobile for Business built a scalable partner marketing engine, driving strategic growth, boosting engagement, and repositioning the brand with a new lifecycle-based approach and standout creative.
view -
ABM in Action: ServiceNow’s Story
B2 Awards July 11, 2025ServiceNow secured the business of a leading coffee retailer with account-based marketing.
view -
This Financial Services Company Reimagined the Traditional Tradeshow Booth
B2 Awards July 11, 2025intelliflo’s appearance at Future Proof Festival came complete with a surfing simulation.
view -
QuickBooks Partnered with Actress Kerry Washington in this Video Series That Elevated Female Entrepreneurs
B2 Awards July 11, 2025QuickBooks appealed to a BIPOC female audience by offering assistance and mentorship in their business journeys.
view -
Zoetis Connects with Ranchers and Dairy Producers
B2 Awards July 10, 2025The producer of cattle pharmaceuticals sought to develop its brand and its connection with ranchers and dairy producers with an emotional docuseries about those men and women.
view -
Carhartt Leverages the Power of Client Testimonials
B2 Awards July 10, 2025Carhartt partnered with client Sunrun to demonstrate its proficiency as a uniform provider to businesses, and solar-installers in particular.
view