From Quantity to Quality: Unisys's AI-Driven Lead Generation Revolution | B2 Awards | Active ANA Awards Programs | Case Studies | All MKC Content | ANA

From Quantity to Quality: Unisys's AI-Driven Lead Generation Revolution

Unisys revamped lead generation by leveraging AI, intent data, and ABM training to boost lead quality, align marketing-sales, and drive record pipeline growth — achieving a 192 percent ROI and doubling new logo contracts.