Search Results for All Content (access may be restricted)
Search returned: 371 document(s).
-
ABX x SeeHer Report Links Updated Male Roles to Stronger Female Representation
Knowledge Partners December 16, 2025SeeHer and ABX reveal how outdated male portrayals undermine female representation and ad effectiveness. This report offers GEM®-based strategies to modernize character roles, elevate authenticity, and drive stronger brand resonance and ROI.
view -
SeeHer and Ipsos Deliver Actionable Insights for Elevating Women’s Representation in Ads
Knowledge Partners December 16, 2025Ipsos and SeeHer reveal how authentic, multidimensional portrayals of women in advertising drive measurable growth, expose industry gaps, and offer a category-by-category playbook to align representation with business outcomes.
view -
Ipsos and SeeHer Report Reveals Authentic Female Portrayals Drive Measurable Brand Growth
Knowledge Partners December 16, 2025Ipsos and SeeHer’s 2025 Strive for More 2.0 report reveals authentic portrayals of women in advertising drive growth, exposes industry gaps, and delivers actionable insights for marketers to align representation with measurable outcomes.
view -
How Maybelline Changed the Face of Beauty for Asian Americans
Multicultural and Inclusive Marketing Awards November 25, 2025Maybelline New York’s Face the Difference campaign, launched during Asian Pacific American (AAPI) Heritage Month, set a new benchmark for inclusive beauty marketing by authentically engaging the AANHPI community through cultural storytelling, strategic partnerships, and co-creation.
view -
The Edelman Longevity Lab Launches 'The Power of 55'
Marketing News November 21, 2025The marketing industry's approach to the 50-plus crowd is old and in the way, and Edelman wants to do something about it. Edelman's Longevity Lab on Wednesday launched The Power of 55, a list of creators over the age of 55 who will be tasked with developing the most effective ways for brands to engage with the cohort.
view -
Toyota’s NFL Collaboration Celebrates Latino Identity and Legacy
Multicultural and Inclusive Marketing Awards November 18, 2025Toyota’s “Lost Names” campaign celebrated Latino heritage through NFL jersey storytelling, driving cultural impact and elevating brand connection among Hispanic fans.
view -
Penguin Random House Used Books and Community to Fight Back Against Bans
Multicultural and Inclusive Marketing Awards November 17, 2025Penguin Random House’s “Banned Wagon” campaign turned book censorship into community action by distributing banned books, sparking national engagement, and empowering readers to defend the freedom to read.
view -
Teachers College Community School Drives Educator Retention and Impact
Multicultural and Inclusive Marketing Awards November 17, 2025The Schoolys initiative by Teachers College Community School delivered a high-impact recognition program that strengthened staff retention and engagement while generating broad media visibility.
view -
Insights from Covered California’s CMO: An Empathy-First Approach to Healthcare Marketing
Webinar Rewinds November 17, 2025Navigating health insurance is often complex and impersonal. This webinar reveals how Covered California’s campaign is revolutionizing healthcare marketing with an empathy-first approach, grounded in a core principle: multicultural marketing is marketing.
view -
Tennessee Used Music and Emotion to Transform Accessibility in Travel
Multicultural and Inclusive Marketing Awards November 14, 2025Tennessee’s Sound Sites campaign reimagined alt-text as lyrical storytelling to make travel more inclusive — driving engagement, awareness, and accessibility for blind and visually impaired travelers.
view -
ANA Releases 'The Impact of Culture on Brand Building' Study
Marketing News November 13, 2025Marketers are starting to embrace culture as a key component of their marketing strategy, with 79 percent of survey respondents rating it "very important" or "important," according to a new study released by the ANA, "The Impact of Culture on Brand Building." But gaps persist.
view -
Marketing with Integrity, Part 1: Ethical Offers, Audiences, and Inclusion
Webinar Rewinds November 13, 2025In part 1 of a two-part ethics webinar series, speakers dove into the newly updated ANA Ethics Code of Marketing Best Practices (Ethics Code), a trusted framework shaped by the ANA Ethics Code Steering Committee to help marketers, advertisers, and fundraisers navigate today’s complex and evolving landscape with integrity and impact.
view -
How Pepsi Sparked Delicious Debates to Win Hispanic Hearts
Multicultural and Inclusive Marketing Awards November 13, 2025Pepsi tapped into the passionate culinary rivalries that divide Latin American communities — who makes the best tamales, Mexico or Colombia? — to create hyper-localized audio campaigns that sparked friendly debates across the U.S.
view -
How Unilever and Walgreens Made Multicultural Boomers Feel Seen
Multicultural and Inclusive Marketing Awards November 13, 2025UNTOLD BEAUTY Year Three set out to make multicultural Boomers feel seen in Walgreens’ beauty aisles, driving emotional connection, brand affinity, and incremental sales through intergenerational storytelling and omnichannel activation.
view -
The Impact of Culture on Brand Building
Research Reports November 12, 2025Most marketers are accustomed to thinking of “culture” as shorthand for multicultural marketing. But it’s not just “who” people are demographically; it’s what they believe, what they find sacred, what they reject, and what communities they embrace.
view -
ESPN's Personalization Playbook for Every Fan
Conference Session Videos November 10, 2025In this video, hear from leading marketers and ESPN talent as they shared their perspectives on the importance of understanding and connecting with diverse audiences authentically and how it's key to driving growth.
view -
How Coca-Cola Stays True to Its Values While Embracing Cultural Changes
Conference Session Videos November 9, 2025Discover how Coca-Cola has evolved its marketing to reflect the full spectrum of consumers through authentic storytelling, community partnerships, and data-driven insights.
view -
How Inclusivity Drives Everything at Savage X Fenty
Conference Session Videos November 9, 2025At Savage X Fenty, inclusivity isn't just a campaign, it's the foundation of the brand. In this session, get a behind-the-scenes look at how inclusivity drives loyalty, builds community trust, and creates lasting impact at one of today’s most culturally influential brands.
view -
Welcome Remarks for the 2025 ANA Multicultural & Inclusive Marketing Conference
Conference Session Videos November 8, 2025In this video, ANA CEO Bob Liodice welcomed attendees to the 2025 ANA Multicultural & Inclusive Marketing Conference.
view -
A Framework to Connect with Each and All Consumers
Conference Session Videos November 8, 2025In this video, the ANA AIMM team challenged the risks of eliminating segment-specific strategies, shared new insights into consumer expectations, and provided marketers with frameworks to authentically connect with each and all consumers — resetting, relaunching, and reigniting growth.
view