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Search returned: 428 document(s).
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How Sofy Claimed the Night with Podcasts
Smarties Awards August 29, 2025Softy crafted a serene lullaby podcast series — seamlessly integrating it into women's pre-sleep routines — to support them suffering from menstrual insomnia.
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This Paper Products Brand Tackled the Turkish Market with Social Media
Smarties Awards August 29, 2025Turkish toilet paper brand Solo leveraged TikTok, as well as mobile gaming, to market a new product line.
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This Bottled Water Brand Strove to Help Vietnamese Urbanites Reduce Their Stress
Smarties Awards August 29, 2025La Vie strove to educate consumers on how to restore their mental well-being in the face of stressful modern lives.
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Amazon miniTV Sends Personalized AI Messages to Tax Filers
Smarties Awards August 28, 2025Amazon miniTV sent personalized messages to tax filers in India using an AI version of its TV series’ actress.
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This Chinese Restaurant Chain Markets to Late-Night Diners
Smarties Awards August 28, 2025Chinese restaurant chain Haidilao created a late-night dining experience for post-event consumers.
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This Soap Brand Used a Food-Delivery App to Promote Hand Hygiene During Ganesh Chaturthi
Smarties Awards August 28, 2025Unilever’s soap brand Lifebuoy leveraged Indian cultural traditions and a food delivery app to increase hand hygiene practices.
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Campbell’s Emotional Holiday Commercial Connects with Shoppers
Smarties Awards August 28, 2025Campbell’s generated sales during the holiday season with an emotional, diverse long-form video.
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HP Targets Gamers Through Amazon’s Streaming Services
Smarties Awards August 28, 2025HP leveraged Amazon ads to create a multi-channel campaign for its gaming laptop.
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Hellmann’s Puts Mayo Cat on the Sphere During the Super Bowl
Smarties Awards August 28, 2025Hellmann’s debuted a loveable mascot, Mayo Cat, on the Las Vegas Sphere during the Super Bowl.
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Ally’s Power Play for Women Entrepreneurs
Smarties Awards August 27, 2025Ally partnered with Roku and Hello Sunshine to launch Side Hustlers — an unscripted series empowering women to transform side hustles into full-time ventures. The campaign fused entertainment, mentorship, and investment to highlight women’s journeys toward financial independence.
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How the Kansas City Royals Challenged the Mental Health Crisis in Youth Sports
Smarties Awards August 27, 2025The Kansas City Royals launched “Shut Out the Stigma,” a campaign featuring a powerful documentary, open letters, and team-driven advocacy to drive awareness and cultural change to spotlight the mental health crisis in youth sports.
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How Snapdragon Redefined Audio for Music Lovers
Smarties Awards August 27, 2025Snapdragon partnered with QQ Music to launch Snapdragon Premium Sound Quality, showcasing its AI-powered audio tech to music lovers. Through immersive content, tech integration, and artist-led campaigns, the initiative successfully boosted brand perception and premium subscriptions.
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Pepsodent Helps Fight Tooth Sensitivity During Ramadan
Smarties Awards August 27, 2025Pepsodent tapped into the cultural relevance of Ramadan to help consumers enjoy traditional Iftar dishes without tooth sensitivity pain. By combining AR gamification, time-targeted creative, and shareable experiences, the brand drove awareness and product adoption with a tech-savvy, food-loving audience.
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This Vietnamese Ride-Hailing App Installed Benches for User Ease in Seaside Towns
Smarties Awards August 27, 2025Grab Vietnam installed geo-tagged benches in seaside towns to create meet-up points for drivers and users.
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How Solo Wipes Went Viral and Boosted Sales
Smarties Awards August 27, 2025Solo Surface Cleaning Wipes leveraged TikTok, Instagram influencers, and popular e-commerce platforms to drive brand visibility and sales. By integrating a TikTok media-first filter effect and influencer collaborations, Solo successfully expanded its market presence, positioning itself as a leading brand in the rapidly growing surface cleaning wipes category.
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Black & Abroad Combats AI Bias in Travel Marketing
Smarties Awards August 26, 2025Black & Abroad partnered with Shutterstock to address bias in AI generated images and videos related to Black travelers.
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How Samsung Engaged Users Through AI
Smarties Awards August 26, 2025Samsung Electronics Türkiye’s campaign introduced the Galaxy S24 series through a live-streamed event and an AI-driven chatbot that went beyond digital and extended to an in-store activation.
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Google Takes Over the Las Vegas Sphere for Its New Phone
Smarties Awards August 26, 2025Google, a sponsor of The Game Awards, took over the Las Vegas Sphere with mobile game characters to promote its new foldable phone.
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This Ride-Sharing Brand Used AI for Its Custom User Profiles
Smarties Awards August 26, 2025Grab Vietnam, a ride-hailing company, created personalized user profiles using an AI-supported customer relationship management (CRM) system.
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How SGH’s App Grew Healthcare Bookings
Smarties Awards August 26, 2025Saudi German Health leveraged influencers, social media, and targeted content to launch its mobile app and enhance bookings.
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