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Pinterest to Acquire tvScientific
Marketing News December 15, 2025Pinterest on December 11 announced that it is acquiring tvScientific, a connected TV performance advertising platform. Pinterest will combine its audience signals with the platform, enabling brands to deliver more personalized ads and measure how TV boosts the outcomes of their performance marketing campaigns.
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Audio Advertising Gets Some Fine Tuning
Trends and Technology December 3, 2025Despite the dizzying number of media channels — or maybe because of them — radio continues to provide advertisers with effective reach at lower cost per thousand than linear or streaming programming. At the same time, the industry is trying to address some gaps in measurement when it comes to ad buys.
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Marketing Measurement Glossary
Knowledge Partners December 3, 2025The Marketing Measurement Glossary explains essential marketing metrics and concepts — including attribution, analytics, and brand valuation — for clear, accurate data interpretation.
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Prudential Financial Uses Attention as a Marketing Metric
Event Recaps December 2, 2025Prudential Financial discussed using attention as a marketing measurement strategy during a session at a November, 12 2025 ANA One-Day conference.
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Why the Supply-Side Needs to Prioritize Performance Over Scale
Leading Edge November 25, 2025The programmatic industry has spent the better part of the last decade chasing scale. More inventory, more bid requests, more supply sources — all in the belief that volume automatically equals value. The Association of National Advertisers' (ANA) latest Programmatic Transparency Benchmark delivers a sobering reality check: Despite years of supply path optimization efforts, the industry is still wasting $26.8 billion annually on inefficient media transactions.
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Walled Gardens
ASK Answers November 20, 2025What are walled gardens, and how are marketers interacting with them?
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Attribution Is Broken — Here’s How to Fix It | On Scope
Podcast Clips November 18, 2025Paul Boruta, founder and CEO at Slingwave, explains why attribution is not working for marketers and shares his thoughts about how to chart a new course, including leaning into what he refers to as the “three pillars of incrementality.”
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How to Design Marketing Experiments That Yield Actionable Results | On Scope
Podcast Clips November 18, 2025Slingwave’s Paul Boruta — who specializes in helping businesses to make informed marketing investment decisions — shares his best tips for designing marketing experiments that yield datapoints that your team can actually act on.
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Knowing the Difference Between Interesting Data and Useful Data | On Scope
Podcast Clips November 18, 2025Slingwave’s Paul Boruta — who specializes in helping businesses to make informed marketing investment decisions — shares his tip for how to tell the difference between an interesting datapoint and a datapoint that is meaningful to driving business outcomes.
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How to Make Marketing Experiments That Actually Work with Paul Boruta
On Scope November 13, 2025Paul Boruta, founder and CEO at Slingwave, joins the show to break down the importance of incrementality, share tips on designing marketing experiments that actually work, and provide insight into differentiating between datapoints that are interesting and those that are meaningful to the business.
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How Stitch Fix Leverages the Full Funnel and Marketing Mix Modeling
Event Recaps November 13, 2025During a session held during a November 11, 2025 meeting of the ANA’s Influencer Marketing Committee, attendees heard how Stitch Fix revised its approach to the marketing funnel and measuring the results it yielded from the brand and its agency partner, Billion Dollar Boy.
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ECI Media Management’s Top 10 Insights into Retail Media As It Reaches Maturity
Knowledge Partners November 6, 2025ECI Media Management outlines 10 strategic imperatives for retail media investment, emphasizing omnichannel integration, data ownership, measurement standards, and transparency to maximize media value as the channel matures.
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How to Leverage Creative Science to Drive Brand Performance with Uber
Webinar Rewinds November 4, 2025Creative is no longer just about aesthetics — it’s a performance driver. This webinar explored "Creative Science," Kargo’s trademarked approach that fuses premium creative with data to deliver measurable, full-funnel impact.
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TV Measurement Hits Prime Time: Smarter Data, Bigger Impact
Webinar Rewinds November 4, 2025In this webinar, discover how cutting-edge innovations in TV measurement are transforming how brands connect media to business outcomes. In this session, you’ll explore.
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Breaking Silos, Boosting ROI: Adobe and EY’s Playbook for Unified Marketing Measurement
Webinar Rewinds November 3, 2025In this webinar, Adobe and EY explored how marketing organizations can overcome today’s toughest measurement challenges and boost ROI. Learn how to break down silos, integrate data across channels, and set clear KPIs — while building the people, process, and technology foundations needed to scale measurement across products, regions, and business units.
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Improving Cross Media Measurement with Aquila
Conference Session Videos November 2, 2025Cross Media Measurement has been identified as the #1 priority for CMO’s and Chief Media and Measurement Officers given the high pressures on Media ROI. In this video, Bill Tucker, CEO of Aquila, provided an overview of Aquila's unique solution, progress, and how to get involved to shape and participate in this industry defining effort.
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How SaaS-Based MMM Tools Can Level the Playing Field
Leading Edge October 22, 2025Tom Butler, Arima's U.S. CRO, discusses the emergence of Software-as-a-Service (SaaS)-based.
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Novartis Shares Its Best Tips for Maximizing CTV As a Pharma Brand
Event Recaps October 21, 2025Novartis’s Hemant Kumar gave a 101-level overview of how pharma brands might approach maximize advertising on CTV, discussing measurement and partnership strategies designed to enhance brand visibility and improve overall performance beyond driving awareness.
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Analytic Partners Shares Three Lessons for a Risk-Sensitive Procurement Strategy
Event Recaps October 16, 2025Jason McNellis revealed how procurement leaders can use data-driven strategies — taking cues from the risk-savvy behavior of meerkats — to navigate media threats, quantify vendor impact, and reduce investment risk in today’s complex marketing landscape.
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A SaaS-Based MMM Approach Means Innovating in Volatile Times
Leading Edge October 13, 2025T.S. Kelly, Arima's managing director U.S., discussed embracing marketing mix modeling during a time when budget and channel mix decisions are under heightened scrutiny.
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