Empowerment AI: Marketing Bootcamp

register now
download program outline (PDF)

Empowerment AI: Marketing Bootcamp can be the catalyst you are looking for to propel your marketing forward. This extensive workshop, October 28-29 in Chicago, will unveil how to wield the power of Generative AI, transforming it into your personal strategic advantage. Regardless of your expertise level, you'll leave this bootcamp with the essential knowledge and confidence to seamlessly integrate AI into their marketing work, ensuring a competitive edge in the industry for years to come.

Attendees will learn:

A step-by-step guide to implementing Gen AI at every stage of the marketing process
What AI tools are available to marketers today (with hands-on practice in using the tools to support your marketing activities)
How Gen AI is changing the face of marketing
A plethora of tested AI marketing prompts which you will be able to take with you for your own prompt library
How to measure and analyze campaign performance using AI
How to train your AI to continually deliver better and better value to you
and so much more!

DAY 1: 8:00 a.m. to 5:00 p.m.

Gen AI and Large Language Models (LLMs)
AI in Marketing
Natural Language Processing (NLP) and Advanced Prompting to Train Your AI
Building a Gen AI-driven Marketing Campaign
Next Gen AI Tools
Measuring and Analyzing Campaigns with AI

DAY 1: 8:00 a.m. to 5:00 p.m.

Gen AI and Large Language Models (LLMs)
AI in Marketing
Natural Language Processing (NLP) and Advanced Prompting to Train Your AI
Building a Gen AI-driven Marketing Campaign
Next Gen AI Tools
Measuring and Analyzing Campaigns with AI

DAY 1: 8:00 a.m. to 5:00 p.m.

Gen AI and Large Language Models (LLMs)
AI in Marketing
Natural Language Processing (NLP) and Advanced Prompting to Train Your AI
Building a Gen AI-driven Marketing Campaign
Next Gen AI Tools
Measuring and Analyzing Campaigns with AI

DAY 2: 8:00 a.m. to 2:30 p.m.

AI-Driven Content Brainstorming and Development
Campaign Learning and Iteration
Professional Challenge: Research and begin developing with AI an execution plan to accomplish their personal vision of professional success over the next year

DAY 2: 8:00 a.m. to 2:30 p.m.

AI-Driven Content Development Brainstorming and Development
Campaign Learning and Iteration
Professional Challenge: Research and begin developing with AI an execution plan to accomplish their personal vision of professional success over the next year

DAY 2: 8:00 a.m. to 2:30 p.m.

AI-Driven Content Development Brainstorming and Development
Campaign Learning and Iteration
Professional Challenge: Research and begin developing with AI an execution plan to accomplish their personal vision of professional success over the next year

What Are the Benefits of a Marketing Bootcamp?

Highly Interactive Working Sessions

Work Better, Smarter, and Faster

Ensure a Competitive Edge in the Industry

At the ANA, we believe active engagement fosters better, quicker, and longer-lasting learning compared to passive instruction. Therefore, this bootcamp features numerous interactive working sessions featuring hands-on practice with different Gen AI engines, enabling attendees to interact with a diverse range of AI tools as well as learn alongside your colleagues and other attendees. Participants will learn — securely and safely — how to use Gen AI and constantly train your AI to deliver valuable marketing outputs better, smarter, and faster, while integrating AI into their marketing work ensuring a competitive edge in the industry for years to come.

Who Is This Bootcamp For?

Empowerment AI: Marketing Bootcamp is a tailor-made opportunity for:

Marketers and strategists that are directly involved in the intricate process of analyzing, researching, developing, and executing marketing campaigns across digital platforms.
Professionals who are keen on harnessing the revolutionary power of Artificial Intelligence to elevate their marketing strategies and execution.
Marketers striving to stay ahead in the ever-evolving technological landscape of the industry, looking to significantly enhance the efficiency, intelligence, and speed of your campaigns.
Marketers and strategists responsible for conceptualizing, strategizing, and integrating AI into their brainstorming and ideation processes.

Past Attendee Testimonials

"The evolution of Artificial Intelligence represents a seismic shift in the creative world. As marketers it is imperative that we adapt to this new reality. This bootcamp is truly eye-opening, providing participants with practical tools to harness AI from concepting to measurement of effectiveness. Highly recommended."

“Cord was knowledgeable and passionate about sharing the latest and greatest in AI....”

“Everyone needs to take this course....”

“The ANA two-day bootcamp provided an immersive experience for a group of curious marketers. The balance between instructional content and hands-on learning was highly effective, offering practical skills I can apply immediately. The networking opportunities were equally valuable.”

“For marketing organizations looking to define how to leverage AI to drive efficiencies, reduce costs, and increase effectiveness of their marketing teams, tools, and resources, the ANA in-person AI Bootcamp is a must!”

“This was a fascinating topic that will be imperative for all marketers to learn. I now feel ahead of the game....”

“If you are tired of vague promises and abstract pitches that talk about “what AI can do” without ever getting to the “how,” this workshop will exceed your expectations.… Unlike many other events that treat AI as a ‘shiny object,’ you’ll walk out of this workshop knowing how to actually use AI to improve your efficiency, insights, and outputs. Highly recommend!”

Bootcamp Pre-Requisites

To participate fully in the hands‑on exercises, you will need access to large‑language‑model (LLM) tools on your laptop. If you are using free accounts, please ensure you are registered for at least two of the following platforms:

ChatGPT
Claude
Gemini
Microsoft Copilot

If you have a paid or enterprise subscription, access to one of these platforms is sufficient. Verifying access in advance will allow you to begin the practical sessions without delay and make the most of the Bootcamp.

PLEASE NOTE: By registering for this in-person workshop, you are acknowledging and agreeing that the ANA may provide your email address to the host venue for security reasons. Seats are limited and confirmation of attendance will be required in advance of the session.

Bootcamp Facilitator

Cord Silverstein

CEO, Integrate AI

Cord Silverstein portrait As the CEO of Integrate AI, Cord Silverstein empowers organizations big and small to embrace and leverage AI, transforming their marketing strategies and integrating AI into their existing marketing workflows.