Understanding Generative AI (15-Minute Microlearning)

Generative AI is revolutionizing marketing, and by understanding its capabilities, marketers can transform their strategies and achieve unprecedented results. In this course, you will gain an understanding of generative artificial intelligence tools, methods, and approaches, as well as how marketers can utilize and benefit from them. We will explore what generative AI is and how it fits into the broader context of artificial intelligence, the types of generative AI platforms available, and how to use prompts to make the most of them. This course will also provide a framework for using generative AI in the marketing process, as well as the benefits, challenges, and additional considerations to take when adopting it in your and your teams’ marketing work. By the end of this course, you will be better equipped to use generative AI and have a good understanding of the considerations as well as potential opportunities to explore in your marketing efforts.

This is the first in a series of six standalone microlearning courses on “Generative AI Essentials for Marketers.”

Click HERE to register for the second course, "Using AI-Driven Research to Enhance Marketing Strategies.”

Click HERE to register for the third course, "Brainstorming Campaign Ideas with Generative AI.”

Click HERE to register for the fourth course, “Creating Multi-Channel Content with Generative AI.”

Click HERE to register for the fifth course, “Improving Marketing Content with Generative AI.”

Click HERE to register for the sixth course, “Leveraging Generative AI for Data Analysis of Marketing Results.”

Learning Experience

This singularly focused and application-based microlearning course is interactive and provides real-world practitioner-led experience.

Who is this Course For?

Junior- to mid-level marketers who are getting started using generative AI for their marketing
Senior-level marketers who need to share with their teams when, how, and why to use generative AI in their work

Learning Objective

Determine when, how, and why to use generative AI platforms in marketing and evaluate potential benefits and challenges when adopting an AI platform

Find out what you’ll learn from Greg Kihlström in the video below.

Estimated Length of Completion

Approximately 15 minutes.

Download the full benefits here

Registration Pricing

	Client-Side Tier	Platinum Tier	Gold Tier	Silver Tier	Nonmember
Registration
Registration	Client-Side Tier $0	Platinum Tier $0	Gold Tier $19	Silver Tier $29	Nonmember $39

Instructors

Greg Kihlstrom

Principal
The Agile Brand

Greg Kihlström is a best-selling author, speaker, and entrepreneur who serves as an advisor and consultant to top companies on marketing technology, marketing operations, and digital transformation initiatives. He has worked with some of the world’s top brands, including Adidas, Coca-Cola, FedEx, HP, Marriott, Nationwide Insurance, Victoria’s Secret, and Toyota.

He is a multiple-time Co-Founder and C-level leader. Greg led his digital experience agency to be acquired in 2017, successfully exited the HR technology platform provider he co-founded in 2020, and led a SaaS startup to be acquired by a leading-edge computing company in 2021. He currently advises and sits on the Board of a marketing technology startup.

Greg has written over 20 books on marketing and marketing technology. He executive produces eight business and marketing-related podcasts and hosts three, including the award-winning The Agile Brand with Greg Kihlström, in which he discusses marketing technology and its role in the customer experience with some of the world’s leading experts and leaders. The Agile Brand with Greg Kihlström is in its 7th year and top 10 on Apple’s U.S. marketing charts with over 600 episodes and millions of downloads.

Greg is a contributing writer to MarTech, CustomerThink, and CMSWire, and has been featured in publications such as Advertising Age, Business Insider, Financial Times, Forbes, and The Washington Post. Greg was named #1 on the Top Global Marketing Thought Leaders list by Thinkers 360, one of ICMI’s Top 25 CX Thought Leaders two years in a row, and a DC Inno 50 on Fire as a DC trendsetter in Marketing. He has also participated as a speaker at global industry events and guest lectured at prominent universities and colleges.