Production Management Committee Meeting

THIS MEETING IS OPEN TO ANA MARKETING SOLUTION PRODIVERS. IF YOU ARE A MARKETING SOLUTION PROVIDER MEMBER AND WOULD LIKE TO ATTEND, PLEASE CONTACT PETER KENIGSBERG (pkenigsberg@ana.net) TO COMPLETE YOUR FREE REGISTRATION. 

I. WELCOME AND INTRODUCTIONS (11:00 – 11:10a.m. ET) 

II. MEMBER ROUNDTABLE DISCUSSION: AI IN COMMERCIAL PRODUCTIONS (11:10a.m.-11:40a.m. ET)
Our meeting will begin with a roundtable discussion addressing the current state of AI in commercial productions. Join your fellow committee members and production consultants in conversations around the AI tools that support production workflows, their impact on productivity, and strategies for integrating these technologies to enhance creative processes. Come prepared to share! Contribute your own experiences with AI, and ask questions of the group. 

III. ASURION: A NIMBLE PRODUCTION TEAM THAT GOES BEYOND THE BRIEF (11:40a.m.-12:15p.m. ET) 
Over the years, John Elter has built a new kind of Creative Solutions team at Asurion. His collective of over 30 creatives was custom built to support all facets of Asurion’s business, from brand building to full-funnel creative campaigns, retail marketing, B2B, and new business development. Their focus on driving growth through creativity, and unique team model that allowed this nimble group to deliver nearly 5,000 assets in 2024, makes John’s team a best practice example for others to follow. 

Speaker: 
John Elter, Senior Director, Creative Solutions – Asurion 

IV. BREAK (12:15 – 12:25p.m. ET) 

V. GEORGIA AQUARIUM’S CONTENT ECOSYSTEM: UNIFYING TEAMS FOR IMPACTFUL PRODUCTION (12:25p.m.-1:00p.m. ET)
This presentation will reveal Georgia Aquarium's strategic framework for aligning creative, marketing, and technical teams, offering an inside look at how our content production team collaborates to enhance content quality while reducing production timelines and interdepartmental friction. 

Speaker: 
Marcy Hendryx, Senior Manager, Content Marketing & Production – Georgia Aquarium